The most played video worldwide on YouTube is Luis Fonsi’s “Despacito,” featuring Daddy Yankee. It ranked first on the list, with up to 5 billion views. You need to get recognized as an artist on the platform. Your video content will receive massive views when you are more noticeable than other artists. Here are strategies for music video promotion on YouTube. 

Tap into another artist’s audience

If you start your music career, you won’t have many followers. People aren’t eager to listen to songs by new artists. However, you can draw their attention by creating a cover for a famous track. Choose music with a significant fan base you like, create a cover for it, and upload it on YouTube. 

Fans of the song will notice you because it is their favorite creator’s original. Besides, it won’t cost you. Uploading videos on the platform is free, and you will get the attention of another artist’s audience. Boyce Avenue and Manzano brothers became noticeable through using this strategy.

Advertise your music content

Marketing your song after uploading your first music video on your channel will help you gather views. It is best to use social networks to reach a broader audience. Share the track’s video on the platforms and new developments in your work. You can also post polls, contests, and blogs. Adding your videos to channels that upload similar music to yours will increase the chances of your songs getting discovered. It will also drive traffic to your channel. 

Engage your followers

This will help if you inform your fans about your progress. In addition to song videos, find other ways to interact with them via your content. You can post your experience, interviews, or videos to give your followers more information about you. Some YouTube artists reward fans who comment on their uploaded new releases, encouraging their followers to interact with them.

Post clips of your music production process.

Uploading clips of your track’s recording and other production processes will arouse your audience’s interest. You can share cuts of your soon-to-be-released song to excite your fans. The clips will help promote the videos on YouTube. Besides, it will arouse their interest to watch the music video when you finally release it. Including your song’s video link in your post description is a good promotion strategy.

Team up with other music creators on the platform

Previously, big labels promoted new releases on the radio. Times have changed. Now, music fans prefer independent YouTube music creators’ covers for famous songs and mashups. Consequently, big labels gain a broader reach by teaming up with YouTube artists and tapping into their audience. Such collaborations have transformed these creators into powerful influencers.

An example of productions from such collaborations is a track from a film, “Veere Di Wedding.” Zee Music, a label, teamed up with Lisa Mishra, a popular YouTuber. The collaborators produced Tareefan’s Reprise version.

Upload your songs’ videos on Reddit.

If you want your track to go viral, post its video’ link on Reddit. The platform users will share their views about them, allowing you to gain new fans.

YouTube Advertising is beneficial

YouTube offers excellent targeting options, allowing you to optimize your advertising budget on the platform. You need a Google Ads Account for this marketing strategy. Google’s TrueView is your best promotion option. The ads may appear in search listings or beside a track video a user is watching. 

The ads will expose your music videos to the audience and earn views. They may also appear at the beginning or within a YouTube video. However, you will pay when someone watches your ad.