Do you know that internet users are increasing every day? Yes, it is true. According to research, people using internet services are growing by 5% every year. People from every age group, young, adolescents, mature, and adults have their presence on the internet. Moreover, the social media age has help companies to reach their potential customers.

Though traditional marketing like print ads, visual and audio media campaigns are still in use, digital marketing has become necessary. Every enterprise, no matter how small, has its presence on the internet to get easily noticed by local people. Some of them have built their own websites while others at least, have their presence on the social media pages.

Decode The Digital Marketing

Digital marketing may simply be put as all the marketing efforts done by the company over the internet. There can be several ways to do that through social media, emails, search engines, and backlinks.

Interestingly, it taps the customers who regularly visit the internet and are interested in buying the products. The companies target the audience by recognizing their interests through search engine history or social media pages likes.

What Role Does It Have For A Company

Digital marketing is practiced electronically and online. It throws up massive possibilities in front of the company to promote its products among the users. Further, it has become so common that people, nowadays, rely on the internet to get aware of the best brands in the market.

Putting it short, a business needs to adopt some internet marketing strategies to be competitive in the market. Because through this you can apply various methods and creative strategies to project your campaigns and get easily noticed by the visitors.

Strategies Employed In Online Marketing

Here are some of the common marketing tactics employed by businesses or companies over the internet to lure their customers:

1. Search Engine Optimisation (SEO) – This is the process of getting the rank of your website higher on the search engine than your competitors. It helps in increasing the organic traffic on the website. Channels that benefit from SEO are websites, infographics, and blogs.
2. Content Marketing – It refers to the promotion of the services provided by the company through a blog post, infographics, or ebooks. Content marketing helps in generating brand awareness, traffic growth, and customers over the website.
3. Social Media Marketing – With the growth of internet users, this method has great potential for marketing. It works through social media platforms like Facebook, Twitter, Instagram, and others.

Real Estate Digital Marketing Case Study

A real estate firm located in Wellsville is operating since 1967 and is considered one of the oldest businesses in the area. But, over time, the sales declined and the enterprise had a hard time sustaining itself. Several factors which led to this situation were:

• An outdated website with broken features
• Confusing website architecture
• Lack of calls to action and engaging copy
• No clear unique value proposition
• Lack of differentiation from competitors

Over the years, the company realized its mistakes and framed a new real estate digital marketing strategy. It provided a simple and unique value proposition and a catchy tagline for its business. Furthermore, they employed a tranche of strategies to transform it into a real estate branding agency. 

Their methods of marketing for real estate agents included:

• Custom website design
• Content marketing, 
• Page Optimization,
• Local SEO strategy
• Premium website hosting
• Google Map property search

Finally, all these steps paid off and helped the company regain its lost prestige in the local real estate market. Today, it is one of the highly recognized and sought out companies by real estate agents. 

Final Takeaway

To conclude, with the growth of the internet, digital marketing has surpassed traditional marketing methods. Also, it is less expensive and has a higher reach among the audience. It has happened due to the increased accessibility of people over the internet. Digital marketing involves SEO, content creation, social media campaigns, and other strategies to reach to the customers. 

Moreover, it helps in brand building for the enterprises and provides brand knowledge to the customers. We have seen how a real estate agency rebuild itself with the help of real estate branding firms. Therefore, if you have to establish your business, it is hard to ignore the importance of digital marketing.