Shopify is among the most popular and widely used ecommerce platforms available today. Not only do you get a high-performance ecommerce website with Shopify, you also get an opportunity to awe your audience with practical designs.
Speaking of designs, themes play an integral role in the growth and popularity of your Shopify store. As a Shopify owner, you come across many companies promising compelling Shopify themes for your store. Before you choose a Shopify theme development company, you need to know why you need a Shopify theme for your ecommerce store. That’s exactly what we are going to talk about now.
Memorable First Impression
Consumers determine how they like your Shopify store depending on its look and feel. Shopify themes allow you to create the right first impression that sticks with your audience for a lifetime. Creating the right impression is all about how your store looks and how your customers perceive the layout.
It doesn’t take longer than 5 milliseconds for customers to create a first impression of your the moment they land there. Be it the color scheme, the font, the layout, the image size, or the background scheme, Shopify themes help you create the exact impression that you want to offer.
The primary reason why themes are so efficient is that they are created for a specific design idea. If your Shopify store revolves around food, you’ll have plenty of online food ordering marketplace design themes. On the other hand, if you are into the online fitness industry, you can choose from various fitness website themes.
The point is that themes give you a design overlay that resonates with your business vertical. If you plan to do all the design right from scratch, you might need more time to connect the dots and get the right design.
Themes are built for a niche, they give you designs that resonate better. The right theme will help you create a memorable first impression.
Brand Building
The Shopify theme you choose determines the identity of your brand. The theme will determine how your audience perceives you as a brand,. From your company’s logo to the design theme to the font, as much as all these factors create a first impression, they also create an image of the company. Let’s take brutalism, for example, not everybody likes it, but Craigslist knew how to do it the right way. As a firm, you need to get the right theme that resonates with your brand’s identity and core values.
A well thought and adequately implemented Shopify theme will help you build solid credibility for your business. Customers like to shop from ecommerce websites that are thoughtfully designed. A Shopify theme will prevent you from going over the top or going too subtle with your design. This will allow you to create a website design that is memorable and relatable.
Enhanced Navigation
Easy navigation is the key to a quick completion of the sales funnel. If your website is not optimized for quick navigation, your customers may lose interest in your services. The Internet is faster than ever before. This high-speed connectivity has shrunken the attention span of the buyers. As a result, you should help them browse faster, choose faster, and buy faster. Bad navigation is a dealbreaker.
This is why Shopify themes are so important for your ecommerce venture. Without a theme, you’ll need to create the navigation path on your own, and there are many things that can go wrong there. Shopify themes are built keeping optimum navigation in mind. They help you enhance user journeys and give customers an easy shopping path. Going from the product catalog to the checkout page becomes is easy with Shopify themes.
Shopify themes also play a vital role in providing key information at the right time. Themes make information gathering easy and quick. Good navigation helps you improve user experience by leaps and bounds. Nobody likes to buy from a website that feels like a maze. Themes keep navigation simple enough to let busters go from point A to B to C as easily as possible.
Optimized for Mobile
If your Shopify store is showing a huge number of mobile browsers but not many conversions, chances are your website is not optimized for mobile. While responsive design is the necessity of the current times, it is often left ignored. Mot optimizing your hire shopify expert for mobile phones will keep a major chunk of your target audience away from you. They wouldn’t like to shop from you because they don’t want to leave their smartphone.
Shopify themes are mobile-ready right from the word go. They help you deliver a seamless shopping experience, no matter what device your customers choose to visit your website. Any screen, any aspect ratio, whatever the form factor, from desktops to tablets to smartphones of varying screen sizes, Shopify themes adapt to the device to enhance user experience.
Improved Scalability
Not every website designer can create a scalable design from scratch. It takes years and years of practice, skills, and dedication to reach that point. An inexperienced designer may give you a Shopify store that looks good now, but as the business grows, a poorly designed ecommerce store will start showing design flaws. The more the ecommerce shop scales, the more prominent those flaws will be.
This is where Shopify themes save the day. They are scalable and help you add content (products, services, more sections, etc.) and expand your website as your business grows.
Conclusion
Shopify themes play a vital role in marking your online presence and offering a one-of-kind user experience. By the end of this article, we’re sure now you have a clear idea of why your store needs a Shopify theme. Do get in touch with us to know more about Shopify theme development and Shopify app development. We are just a click away. And do share your views and suggestions in the comment section below.
