There are many reasons why every business owner should invest in graphic design and branding for their business. Good branding and graphic design can add real value to an organization and generate income for those who invest.

When they send us some promotional literature or a brand email from an organization that we have not dealt with before and we see that the design is very poor with blurred images and an obviously homemade logo, what is the first thing we think of? We believe that “this company is not very professional in its approach,” and we quickly move on to do something more interesting or find a different supplier for the goods or services we are looking for.

When we see a poorly designed brochure or business card, we tend to doubt the credibility of the organization they belong to. Business is about relationships that are built on trust. Bad design does not equate to trust; it makes us doubt the capabilities and credentials of the organization in question.

On the contrary, good graphic design and branding build trust in an organization. In our minds, there is often a direct link between good quality design and organizations we can trust – what major brand doesn’t understand this principle? Not many, at least not many successful brands.

Quality

High-quality branding and graphic design shouldn’t be an afterthought when the business plan for the year is finished and dusted off and the last spreadsheet completed. Even the most stubborn and money-oriented business person must realize that where there is good design, additional income is generated. Where there is good design, there is trust and positive sentiment, and that is good business; that is a profitable business!

Investing

Investing in design builds a strong brand that is resilient; some of our most loved and recognized trademark identities have been around for many years, their design evolving to keep up with current trends. During tough economic times, we flock to these brands as they make us feel safe, and we trust them; other lesser-known brands fall by the wayside. The design makes organizations more robust and able to weather turbulent economic times.

If your organization is targeting the youth market, a lack of investment in high-quality branding and graphic design will have a significant impact on the success of your business. The youth market is more obsessed than ever with form over function; these people are not just buying a physical product; they are buying a ready-to-wear image. The second-rate design will not suit these design-savvy consumers, if your organization’s products are not packaged neatly, if there are shortcuts in manufacturing, or if your logo uses the font from the last few weeks, you won’t sell as many units. Fewer units mean less revenue; a poor design will directly affect your bottom line.

Organizations of all sizes can access high-quality, cost-effective branding and graphic design services through the use of freelance designers, thus eliminating the requirement to invest in hiring a full-time design staff member. During the current economic climate, there are several designers who offer greater flexibility in rates.

Theory of marketing

Classic marketing theory will tell you all about the value of differentiating your organization in the marketplace. In markets where there may be many substitute products or where the saturation point has been reached, the design can provide a much-needed advantage over the competition. There are many design examples that differentiate rather ordinary products and services, value is added, and more units are sold.

But good design goes beyond generating income; it can even make a profound statement. Nonprofits and charities have very different goals than other commercial organizations; they may have a strong message to communicate or a point to make. High-quality branding and graphic design help communicate messages in a way that engages audiences and resonates far beyond those who choose a cheap, nasty approach.

Recent surveys clearly show products with packaging and are clearly labeled more sold than products with no clear price and garbage presentation up to 100.

1) Content: it must be fresh and informative and interesting to read.

2) The crisp and eye-catching graphics understand that all the leading companies, for example, Ford cars spend billions in appearance to improve sales every year.

3) Never forget that this is a serious business and your clients are worth more than gold dust! Go through your product three times once it’s finished, paying close attention to the cover graphics and asking the question, “Would I buy this?” First impressions really do count!

OK. I hope that by reaching this stage, I have convinced you of the importance of e-book design. The first is to design it by yourself, and the second is to pay a designer you can find one that is not too busy, and most importantly, it is someone you feel comfortable working with.

Assuming you want to create numerous e-books and have a bit of free time, then you really should consider designing the product yourself, allowing you to oversee the project in its entirety, eradicating the frustration of checking numerous samples along with paying numerous fees designer.

Here is a free graphics package that I highly recommend Gimp; it is 100% free, and the software can be downloaded from various sites with a simple Google search. It’s the closest comparable to Adobe’s photography store (priced at 600 pounds!). Gimp for me when I started out on a shoelace budget has certainly allowed me to enter many different niches with huge amounts of success. It is more than capable of producing high-quality e-book banners and headers. There you have a really great free product that I use every day that has saved me thousands over the last 18 months. If you decide to download it, visit my blog, where I have a simple step-by-step procedure to create an e-book cover. I will be honest with you the first time you use this product, it may take a little time, but the preservative and the results are really amazing.