As a franchise owner, you always look for ways to improve your business and get ahead of the competition. One way to do this is by understanding franchise marketing. But what is franchise marketing? In short, it is a way for franchise businesses to promote themselves through digital marketing strategies. Here we’ll look at some of the best online methods for franchises.
What Is Franchise Marketing?
Search Engine Optimization (SEO)
SEO is the practice of optimizing your site so it appears higher on search engine results pages: ideally, at the top of page one. When a potential buyer searches for a term related to your franchise, you want your website to be one of the first results they see. With over 92% of global traffic coming from Google, SEO is definitely not something you want to ignore!
If you want to improve your SEO, there are a few things you can do, including using the ideal keywords in your content (especially for local SEO), optimizing your website for mobile devices, and making sure your website loads quickly. You can also create valuable content that will attract links from other websites, boosting your brand’s authority and the likelihood of ranking on the first page.
Pay Per Click (PPC) Advertising
PPC advertising allows you to specifically target individuals who are already interested in your product or services, making it an efficient way to reach new leads. With PPC, you pay when a user clicks on the ad, making it a cost-effective way to advertise your franchise.
PPC advertising can target people based on location, interests, and past search behavior. The most common platforms for PPC ads include search engines like Google and Bing, as well as social media sites like Facebook, Instagram, and TikTok.
Responsive Web Design
Web design is another critical aspect of franchise marketing. Your website needs to be both professional-looking and easy to navigate. With more than half of website traffic being driven through smartphones, it is essential that your website be able to adapt to these devices. If your website is not responsive, you could be losing potential customers.
Influencer Partnerships
Influencers with a large social media following can help promote your business to a broad audience, building trust and credibility in your brand. Market research indicates that a whopping 61% of consumers trust the recommendations of influencers they follow. Daniel Brian Advertising specializes in helping franchises find and partner with social media influencers who can help take their business to the next level.
Some popular methods include working with them to promote a new product or service, collaborating on a content campaign, or co-hosting an event. For example, TikTok influencers with a large following can create short videos of themselves using or promoting your product. Bloggers are another option for product promotion and can write blog posts or create social media content about your product.
While franchising can be a very successful business model, it’s important to remember that a robust online presence is essential for success. This is especially true in today’s world, where so many people turn to the internet for information about businesses. By understanding and utilizing these franchise marketing strategies, you can give your franchise the best chance for success.
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