The primary reason behind the drop in sales and lesser conversions for any eCommerce store is their inability to drive in organic traffic to the site. Regardless of whether your organic visitors get converted to buyers or not, driving organic traffic to your site is always a fundamental step for eCommerce SEO Services. Keeping in mind the daily evolving competition in the eCommerce industry, it is nonetheless imperative to find the right ways of boosting organic traffic to your store and adopt necessary steps in contesting with the top game players in the industry.

Check out some useful tips to get started with boosting online traffic of eCommerce Stores:

Content is the King- So You Dare Not Ignore It

Publishing quaestuary and informative contents targeting your popular products works like a magic in boosting your online traffic and performs a rock-solid eCommerce store optimization. Instead of randomly posting blog posts of your choice, try to come up with informational and engaging blogs on the popular products or categories that people want to see. None likes to chomp irrelevant contents. Posting interesting blogs, articles, reviews, infographics and other contents relevant to your popular products hooks up your readers’ attention and creates a general interest in your store.

Keywords Never Fail to Impress

eCommerce SEO plays a crucial role in enhancing the store visibility and boosts the search engine rankings of your store whilst conducting eCommerce SEO optimization. Therefore, going for the right keywords in your content is apparently the most imperative way to do it. Right keywords can drive in more organic traffic and perform a strong eCommerce SEO optimization. Using a broad set of relevant keywords not just adds more value to your store, but also helps in bringing more traffic resulting in better sales.

Know What Your Audience Wants Before Promoting

In any business, the customer is the penultimate king and it applies to eCommerce business too. You should focus all your promotions and traffic boosting efforts towards your audiences’ interests. Analyze your customers’ interests, tastes, preferences and requirements to create contents based on them with the right set of keywords that your customers will likely consume. Knowing what your customers are searching for helps you put the right set of products and niches on your site, which eventually works splendid in boosting organic traffic. 

Choose the Right Demographic- Campaigns

When doing eCommerce Conversion Rate Optimization, considering the right demographic and geographical locations is of the utmost importance. It is the key factor to driving more traffic to your site. Understand the right countries and locations that can bring more business to your store and then devise promotional and marketing campaigns leveraging them. Creating demography-based campaigns to show the right products to specific regions is super easy and uses personalized sales messages for more sales and traffic. 

Mobile Store Optimization

Days are gone when people surf the internet only through desktops. With mobile, everything comes in handy. You would be a fool not to consider mobile store optimization in your campaign. Most people search for products or visit eCommerce stores through their mobile and hence, always stay ahead of the competition by selecting a responsive mobile optimization design for your eCommerce store. Unoptimized mobile ecommerce stores result in loss of visitors and a poor user experience. Optimize your store for mobile and acquire more organic traffic for your site.

Competitor Analysis Does the Job

You cannot win the war if you don’t know your enemy well enough. Competitor analysis forms a major part of eCommerce SEO. When you know what your competitors are up to, you can prepare yourself more vigilantly. Analyze the traffic of your competitors, their backlinks sources, referring domains, products, keywords, contents, promotional techniques and other aspects to stay ahead of the competition in acquiring more traffic and upscale sales.

Consider Referral Programs

This is one of the most crucial parts of bringing organic traffic to your eCommerce site. If you already have one referral program as a part of your eCommerce store optimization strategy, you’re good to go but if you don’t have one until now, it’s worth going for a good one. Independent researches state that more than 80% of consumers have reported their buying decisions to be impacted by a family member or friend’s recommendation. There is no rocket science in this. Just make it convenient for customers to share and read reviews of products and recommendations. Do not forget to recommend your brand to visitors. It is proved that a referred customer has a lifetime value of over 25% in contrast to normal buyers.

Upselling Does the Magic

The most ignored part for the majority of eCommerce stores yet the most accessible one is Upselling. Small eCommerce businesses have a perspective that it is not worth their efforts, but this is wrong. Upselling brings in 5% more sales from your existing customer base itself. This might not seem to make much of a difference, but when it comes to the entire revenues, it surely does. All you need to do is conduct base recommendations for some complementary products or their warranties and any other beneficial aspects of the products. Amazon did this trick and their sales were up by more than 30% in the first year itself.

Publish Video Contents of Top Products

People have always preferred videos over texts, images or audio contents. The trend of using video contents for eCommerce Store Optimization is rising everyday and you should get the clue by now how it can drive more traffic to your site. Come up with video contents like how to do product demonstrations, descriptions, product reviews, comparisons and many more to boost your organic traffic. With these different video contents, you can always target a broad set of audiences based on their needs and drive more sales easily. This strategy is one of the smartest eCommerce SEO optimization techniques and can drive tons of organic traffic to your store.

Author Bio

Dharmendra Tripathi – A eCommerce SEO Specialist in the eZdia marketing team. eZdia offers both a site-level eCommerce SEO Services and a Conversion Rate Optimization for free to qualified eCommerce sites.