Australia is one of the largest economies that hosts about 2.3 million small businesses. Small businesses refer to those with a turnover of less than 10 million AUD. Considering this, about 98.4% of Australian businesses are small to medium in size. However, Australian Small Business and Family Enterprise reported that larger businesses have a higher success rate (75.8%) than smaller businesses (59.1%). Due to the large pool of entrepreneurial ventures and poor marketing, almost half of these businesses do not survive for long in the market. Video editing services tap onto the 82% of online traffic people consume every day and use the medium to expand small businesses.
Video Content Leading the Profitable Marketing Era
Video-based content marketing is not a new concept as it has been used as a tool by many companies and businesses over the decades. TV advertisements were some of the most effective marketing strategies they used for years. However, video marketing has taken a different form with the advent of the internet, smart devices and social media platforms. They provide a more personalised and targeted promotion of the business’s product or services to the audience. By boosting the conversation rate and increasing clicks through engaging and interactive content, videos have become an effective tool in promoting small businesses.
They Increase Brand Awareness
One of the most important goals of businesses is growing the customer base. Many people outside a particular area might not be aware of small businesses, their services or their quality. Effective communication is necessary to reach out to them. Letting potential customers know what the business is, what they offer and prioritise uniquely can help increase the customer base. Videos are the most expressive communication medium as they engage visual and auditory stimuli. The companies can help potential customers visualise their products and services through educational and entertaining videos to create a long-lasting impression.
They Optimise Favourable Search Engine Results
A great way to direct online traffic towards the business website organically is to optimise the video ads for the most-used search engines like Google, YouTube and Yahoo. Small businesses can rope in traffic effortlessly by adding links to the products and the website in the video descriptions. With billions of searches a day and 250 million hours of people watching videos on YouTube every day looking for the products and services they need, creating video content is the best strategy to capture the space.
Capitalise on Minimal Investment
Small businesses may not have a marketing team or the budget to invest in large scale promotional campaigns. Many businesses myth that video marketing requires a long list of equipment and complex software, making it expensive. However, it is far from the truth. Video creation and video editing services have a team that offer marketing plans and editing by experts at different budgets, and businesses can choose the service best for them.
Track Consumption Patterns and Keep the Business Current
Videos posted on social media and websites provide video metrics and statistics about watches, skips, engagements, conversations, shares, likes, and actions. By integrating the video to trusted market automation platforms, businesses can observe the patterns of potential buyers and develop targeted ads that are in line with their interests. Such videos can keep the business current and relevant on all social media platforms. Using video marketing techniques can reach out to a larger audience and stand out in the market. Consistency and engagement create higher retention, recall, and connection, leading to more purchases.
