Let’s start by understanding what exactly is meant by affiliate marketing, it is a performance based advertising through which a brand advertises its products by placing links on websites that customers are most likely to visit. These sites are usually partners that sign up to affiliate marketing programs and in return they get a commission when these referrals produce sales. This performance-based commission model offers a lot of options to partners who are looking to monetize their sites while offering higher return on investment to merchants. 

The new emerging markets for affiliate program management include secondary level of participants comprising management agencies, specialized 3rd party vendors and super-affiliates. Affiliate business works on four main segments – the merchant, the affiliate, the target customers, and the selected network for partners. 

The merchants who are also known as the seller are individuals that sell their products and provide their services. The merchants and the affiliate marketers come together to promote these services and products. 

The affiliate can be an individual who promotes these products and services and gets the commission on their sale. They create campaigns that can include ads, links, banners to find suitable buyers for these services and products. 

The customer, who includes all of us are people who use these services and products to satisfy our day to day needs and requirements. 

The network acts as a platform between the merchant and the affiliate. The network needs to be completely digital and it also requires varying levels of involvement from both the consumers and the affiliates. 

Most of the businesses face a lot of difficulties in getting customers as they are unaware of the strategies to engage them properly. With affiliate marketing programs, it is possible to reach more audience through different channels. It will also help a lot to get high conversion rates while promoting a brand.

Affiliate marketing company has a lot of benefits which include offering businessmen a wide-ranging platform for advertising their products and services to obtain more sales in the entire process. It is a profitable way for merchants to draw more buyers without investing time in buyer search. It is also an effortless way to make additional income for the website publishers as well as the owners. And if we look from a client’s perspective, they don’t have to go to the store physically to buy the product. 

The key factors for a successful affiliate program are choosing the right product. By choosing the right product or service for our audience we indirectly determine the success or failure of our affiliate marketing venture. Whatever the situation is we should always be honest to our audience. We cannot fool our audience by exaggerating the details of our product or by providing them indirect information. Another way to make an affiliate program successful is by keeping the content sticky, by entertaining the viewers and by educating them. 

Here is a list of top 10 affiliate marketing companies in the world:

1. JEBCommerce was founded in 2004 and is located in the United States. It is a full service digital marketing and affiliate agency. They focus on affiliate marketing and program management. This agency owns a proprietary CRM system which delivers integrated and transparent reporting. Some of their top clients include brands such as Contiki, Redbubble and Trafalgar Travel. 

1. Navigate was founded in 2007 and London, United Kingdom. It is an award winning affiliate marketing agency which specializes in media planning and buying, social media, and content creation. Their top clients are Pizza Hut, Palmers, and Away Resorts. 

1. Affiliate Manager, in Orlando, United States was founded in 2002. They place a very strong emphasis on ethical affiliate marketing. This award winning affiliate marketing agency also boasts a product development team and produces tools for custom campaigns and their client needs. Their top clients include Athletic Greens, Tony Robbins and Groupon. Affiliate Manger also provides free affiliate marketing consultation. 

1. Daisycon, a dutch affiliate marketing agency from The Netherlands was founded in 2002 and it forms of a larger marketing collective called Linehub. Their main service regions include The Netherlands, France, Germany and Belgium. It is positioned as a one stop shop for all performance marketing solutions. Their top clients include Vodafone, Doktor Online, and media agencies like OMD. 

1. GIMO, founded in 2006, in United Kingdom is an international specialist affiliate marketing agency which provides full digital services such as SEO, social media, and web development. Their top clients include BetFirst and others in the online betting and gaming industries and these industries form part of their core client base. 

1. OPM Pros in Canada was founded in 2009. According to their LinkedIn company page, OPM Pros has driven almost more than 3 billion dollars in affiliate revenue for over 100 programs. The tagline of the company is that they hustle. Their top clients include global brands such as Forever 21, Marriott International, and L’Oreal. 

1. Ignite OPM was founded in 2014 and is situated in Denver, United States. It is a Denver advertising and affiliate management agency that offers influencer management, social media, and other digital marketing services. Their top clients include Babbel, DiFF Eyewear and Funko. They also offer free affiliate marketing audit via their website. 

1. Acceleration Partners situated in United States was founded in 2007.  They offer app-to-app marketing platforms, influencer marketing and business development partnerships.  They have been recently named the Best Performance Marketing Agency in 2018. They have also been credited with the expansion Pura Vida’sbrand ambassador program. 

1. Optimus PM located in London was founded in 2006. The team at Optimus Performance Marketing is all about long lasting relationships and they do have long term clients. They have a lot of awards that they have won in the field of Most Effective Agency and Best Performance in Marketing Awards. Their top clients include globally recognized brands such as Survey Monkey, Crocs and Royal Albert. 

1.  Reach Group is located in Germany. They operate in 5 cities and they have been operating in the affiliate marketing space for over 13 years now. The agency provides cross channel performance marketing for companies and agencies in the ecommerce and media space. Their top clients include agencies like Havas, Carat and Mediacom.