TikTok is certainly much more than just a lip-syncing video app meant for teens. If you learn to use the platform properly, you could introduce your brand or business to a broader audience. TikTok has over 800 million users across the globe and is referred to as the most downloaded application for Apple in 2018. We know that over 1 billion videos have been downloaded so far. However, TikTok may not be the right choice for all kinds of businesses. 

Ever since the inception of TikTok, early adopter brands got an opportunity to promote themselves and many of them are getting to see incredible outcomes just by being present on the platform. TikTok takes immense pride in claiming that it is the leading destination to head for finding short-form mobile videos. As per stats provided by Hootsuite, TikTok boasts of more than 800 million active users but it is growing rapidly with average users coming on the app over 8 times daily. The users on TikTok are relatively younger as compared to other existing social media platforms and its largest demographic happens to be Gen Zers.

Tap into a Younger Audience

Several businesses still seem to ignore this platform. But as per previous experiences, it pays to learn and remember that platforms deemed as fads tend to become a vital part of their lives. Moreover, we have seen that the top social media platforms we are utilizing today were launched by attracting a relatively youthful audience. 

Study the Platform

The last thing one must do is join a platform without having any knowledge of the platform or what you are expected to do. You must study the various aspects of the platform so that you do not get spurned by TikTok users. By getting a thorough understanding of the kind of content that would be working best on TikTok, your business could do the right things so that it becomes compatible with the platform and adjusts smoothly into the inherent culture. TikTok is all about fun, entertainment, and eye-catching content. If you browse through the trending page of TikTok, you will come across lots of silly videos. Businesses must realize that TikTok is surely not a serious platform for grave sit-down sales pitches. You need to understand that TikTok is utilized predominantly by people who belong to the age group of 16 to 24 years. You must necessarily connect and engage with them if you wish to gain success on TikTok.

Generate Fun Content

Once you know that TikTok is very much about creativity and fun, you must focus your attention on creating creative and funny content. Generating your unique content is the least costly way of promoting your business on this platform. One of the greatest advantages of TikTok is that it is not necessary to generate highly polished and sophisticated videos. You simply need to start shooting using your smartphone. TikTok is very much dependent on wacky videos, however, no point in creating a somewhat outrageous meme in case your business’s style is not compatible with the platform.

You must keep things simple. You must focus on generating light-hearted videos that demonstrate your unique products as truly authentic. You could buy TikTok followersto boost more engagement. 

Dos and Don’ts of TikTok

As per https://www.forbes.com, businesses, and brands that are keen on establishing a robust TikTok presence must consider a host of factors. Here are some dos and don’ts to keep in mind.

· Do keep things fun & light. You get an opportunity to demonstrate a more humorous and creative side of your business or brand.

· Do focus on being candid. Videos that are to the point and are around just 15 seconds duration with no beating around the bushes are preferred on this platform.

· Do consider using music. Music is an integral part of TikTok. Music could be used strategically for making videos even more engaging and intriguing. 

· Do focus on shooting vertical videos and do not create horizontal ones. Try formatting correctly.

· Do create a campaign for challenging users and motivating them to create, as well as, upload TikTok videos relevant to the challenge. 

· Do focus on responding positively to the challenges presented by other brands. Participate sportingly in all these challenges hosted by other organizations. 

· Do remember to collaborate with partners and influencers.

· Do remember that you are free to imitate trending content. You are allowed to consider recreating content that should be resonating with all your potential clients or users. 

· Don’t depend on hard-selling. Avoid usual sales tactics. The best kind of content must showcase your brand or product. However, it should not be like an obvious advertisement.

Conclusion 

TikTok is all about creating brand awareness and boosting engagement. Users that could mix informative or entertaining content and roll out a 15 to 60-second entertaining video clip could see instantaneous results. Organizations that are ready to be entertaining and humorous or who are not afraid to make fun of them would be gaining traction by the day on TikTok. Currently, TikTok is certain brands’ top-secret to marketing success.