You have set up your eCommerce store and are ready to serve your online customers. Congratulations, you have taken the first step towards digitizing your marketplace. You are now ready to reach a wider audience, including those who are not willing to step out of their homes since the pandemic outbreak.

This year has been tough for most businesses and has changed the way retailers or online stores used to work. New trends are coming up each day, and customer behaviors are fast changing.

Moreover, every visitor comes to your site with different points of view and life experiences, thus carrying different personas and needs. Here are certain things you can do to cater to your buyers’ unique requirements and increase your eCommerce website traffic in 2021.

1. Use the Right Keywords

Using the right keywords or key phrases is essential to actually survive in tough market conditions. Without them, you cannot get your SEO right, thus losing traffic. It’s important that you optimize your eCommerce portal using different keywords relevant to your brand and your products or services.

Keywords are the best way to rank higher on SERPs – the key factor to gain organic traffic. Try Google Search Console to check which keywords your website is ranking the most. Also, do research on which keyword/s your competitors are ranking higher. Try following their strategies and, in fact, do something more unique to beat the competition.

2. Create Blog Posts on Popular Products

Content marketing remains a vital aspect toll this date, with more innovations and trends being followed for better brand reach. Today, customers look for more customized, ultra-targeted, and focused content based on popular products. The idea is to make more valuable and engaging content that helps readers to make positive buying decisions.

Publishing product-centric and consistent content also builds trust among your buyers. You can cover topics on your most popular products that perform well in your store. Try creating educational blog roasts around them and how a specific problem might be solved using that product.

3. Optimize for Mobile Devices

Most of your customers are making online purchases using their mobile devices, as it is highly convenient for all. Many eCommerce merchants make the mistake of optimizing their portals only for desktop versions.

However, they fail to realize that the desktop version doesn’t work well on smartphones or tablets. It ruins the user experience of buyers purchasing via mobile devices, who are around 70-80% of your target audience.

Make your website mobile-responsive and ensure that the interface is smooth and seamless for your mobile users. In fact, Google has taken a mobile-first approach, and hence, gives priority to mobile-optimized sites. To start with, you can try using a WordPress theme, which has support for mobile devices.

4. Send Abandoned Cart Emails

Cart abandonments are one of the worst nightmares for every online retailer, especially when they start appearing in large numbers! This also indicates that something is wrong with your site! One way to gain them back is to do a site audit and detect the issues or factors giving rise to cart abandonments.

However, sometimes the reason your customers are leaving their carts can be as simple as high shipping costs, better deals found elsewhere, or the unavailability of a flexible payment method. At other times, your customers simply add several items to their carts to buy them later.

Another best way to remind your customers about items present in their carts is through emails. For example, in the mail body, you can say something like, “Some items are lying in your cart. Grab them Now!”, etc. Also, add call-to-action buttons and product images in the mail as it helps to attract your customers and they might complete the checkout process this time!

5. Promote Products Based on Your Buyers’ Interests

The fastest way to drive traffic to your site is to promote your best-selling products with high demand in the market at a given time. Try to learn what your customers like or need, and understand where their interests lie.

Add a range of products that most of your customers are interested in and create a niche. Also, publish regular content around those products/services, and you will be surprised to see a drastic rise in your website traffic.

Your customers’ interests can also vary depending on the region you are marketing, especially if you have multiple store locations. Try researching the unique needs and demands of all those different target groups spread across various locations. This way, you can have greater control over your marketing strategies, as you can easily figure out what to sell, to whom, and where.

6. Attract New Customers with Influencer Marketing

Influencer marketing is a new trend that has gained much popularity in recent years. Try collaborating with a popular influencer since the common people trust their word of mouth. If you promote your brand and its products through an influencer, your sales will increase drastically.

BrightLocal opines that 88% of customers would trust reviews written by other buyers on the brand’s online platforms as much as they rely on the recommendations given by personal acquaintances. This is where influencer marketing comes into play!

Influencer marketing can help you to leverage the trust built by the influencers already with their audiences. Harnessing the reach and creativity of famous influencers in your industry will generate referral traffic to your eCommerce site.

7. Social Proof is Essential

Do you know that 92% of customers rely on recommendations from peers, while 70% of them would go for a stranger’s recommendation? This is why social proof is necessary to drive huge traffic to your eCommerce store.

Social proof refers to a social and psychological phenomenon in which we tend to copy other people’s actions to reflect a certain behavior that we believe is correct in a given situation. All the positive comments or testimonials given about your business are examples of social proof. The more you have them, the better!

Such comments make potential buyers believe that your brand is trustworthy, and hence, they go ahead to try your products. This is why having a testimonial page is an excellent way to draw your target audience towards you. Because we as customers always look for positive feedback given by real customers before choosing a particular brand and its products.