In the personal training business, there are always certain goals to be met and trends to catch up with for better profit and returns. So, the question is: how do you incorporate all the necessary tools into your personal training marketing? As a business person, it often gets overwhelming what tools to use and which ones are not considered necessary.
An accurate understanding of this puts a dot on the I and helps you maximize the time a lot on other tasks. More time means more productivity and returns at the end of the day.
Now, you don’t have to bother with all of this anymore. From our experience of drafting personal training marketing strategies and working as a team. We’ve been able to curate a comprehensive list every personal trainer needs to achieve their goals. Most importantly, how to use each of these tools to maximize time and reduce stress on many other aspects.
For a better grasp of each aspect and functionality, we’ve sectioned these tools according to their use.
Interesting? Let’s jump right to it.
#1 Idea And Content Tools
Content is king. What’s a marketing strategy for a personal training business without converting content? That’s almost a defeated marketing approach. To get your content game on the highest percentage and scale of preference.
You need provoking content that drives right through the demands and pain points of your target customers. Now, how do you know what type of content to create, the pain point of your customers and where to find these contents?
These tools will help you find your way. Whether you’re creating content for blogs, social media, or ebooks. You’ll have no reason to run into a mental block anymore.
Medium
Answer the public
SUMO
Google Planner Keyword Tool.
Ubersuggest.Org.
Topix.Com.
Quora
Grammarly
Hastagify
Let’s not forget good ole Google. By simply typing in a question you think people are asking, you’ll find more content ideas from the people also ask sections.
#2 Design tools
For the sake of visuals, you’ll be needing design tools for a variety of functions. A few of them are infographics, social sharing images, carousels, and feed posts of all dimensions.
One beautiful thing about content design tools is that they bring beauty and visual interpretation to some concepts that people often find difficult to grasp.
That’s why we love these tools that are specially designed for these purposes:
Canva-Canva is a favorite tool and easy-to-use drag-and-drop for most content creators and business owners. On Canva you’ve got access to various templates for your personal training business.
Templates for social media, website banners, whiteboards, presentation slides, and even websites. The beautiful thing about this design tool is that you don’t need to be a designer to use it.
The templates are easy to customize. Additionally, the Canva Academy makes it easy to learn and achieve your design needs. Simply start by creating a free account on Cava.
Other tools include:
Adobe Express
Pixellab
BeFunky Graphic Designer
Fotor
Image Quote
Photo Collage
Pixlr
#3 Social media tools
One might wonder what tools you need for the social media process asides from the social media platform itself. Here’s, the truth, social media is often overwhelming and demanding. If care is not taken, you may be swallowed in the sea of competition and the algorithm trend.
This is why you need productivity tools that can help you smash your social media goals and reach more people in no distant time. You’ll be needing tools for content research, designs, and scheduling. We’ve listed the tools for creations and designs above.
Now, these tools are going to help you save more time so you can focus on training your clients at the gym or studio.
All you need is to get an account on any of these platforms. With their simple drag and drop feature, you can schedule your posts to be published at the designated time even in your absence
Let’s take a look at a few:
Buffer
Later
SocialBee
Hootsuite
Sendible
Agorapulse
SproutSocial
CoSchedule
Zoho Social
eClincher
MavSocial
MeetEdgar
SmarterQueue
#4 Email marketing tools
Topping the charts for nurturing potential leads and converting them into customers for your personal training business. Email marketing tools always come in handy and play such a significant role in maintaining close contact with your customers.
About 90% of business owners depend on email marketing as their preferred digital marketing strategy.
Now, you see why you’ll be needing these tools for automating and building a workflow for maintaining consistent output.
Convertkit
Flodesk
Malichimp
HubSpot
Sender
Sendinblue
Omnisend
SendPulse
MailerLite.
Most of these platforms offer free accounts for your first 1,000 subscribers. This way you can drive as many leads as you can attract in your marketing funnel process.
#5 Customer Relationship Management (CRM)
Nowadays, personal training business owners want to focus on making a profit and training their clients without having to fight over complicated spreadsheets, messy inboxes, and time-wasting adventures.
For the sake of having all your eggs in one basket, using a Customer Relationship Management System is important.
CRM delivers a unique platform to manage relationships and manage your leads. This way you can properly segment them into groups and specific tags for each marketing funnel.
CRMs are currently the wave as every personal training business wants to get its heads right through the door and its feet on the solid earth.
You’ll love these CRM tools:
HubSpot CRM: This is a simple platform loved by many salespeople and business owners. With a free account and access to the academy, you can get more data entry works and lead generation automation processes done in a matter of minutes.
Zoho CRM
Moosend
Zendesk
Pipedrive
#6 Search Engine Optimization (SEO)
Search engine optimization is often neglected by a lot of personal training businesses in the marketing strategy. This is because a few people do not understand the technicalities involved.
Luckily, you won’t ignore it after reading this post. SEO is a free tool offered by Google to help you position yourself so that customers can find you. With over 5.03 billion internet users today, one must get their foot into the frontline in der to make profits and sales.
This is where SEO plays a role in optimizing content, checking rankings, and even finding the right keywords to target.
These tools are highly recommended:
Ryte
Surfer SEO
Ahrefs
SEMrush
Moz
Keywords Everywhere Chrome Extension
#7 Video Marketing
Whether it’s for social media or your other marketing platforms, videos work such wonder in attracting people and reaching customers. According to statistics, 94% of marketers attest to the increase in lead generation and sales because of videos.
Even on Instagram, the algorithm favors reels over other content pieces. This tells you how much people love visual representations. The beautiful thing is that you may not need to spend so much money on shooting videos and hiring help for your ads.
With a simple play and play tool like the ones below, you can create animations and motions.
A few of these tools for your personal training business are:
Wistia
Vidyard
Vimeo
Loom
Clideo
Animaker
You also have the privilege of recording your screens and sharing them with your audience if you intend to run ads.
Note: if you’ve got the right gadgets and resources, you can create quality videos of your gym sessions for the sake of attracting customers.
#8 Event Marketing Tools
Whether you’re looking to hold personal training events, outreaches, fun gatherings, and other meetings to attract customers to your gym or studio. You’ll need a tool to make it easier to sell tickets, create landing pages and make it easy for customers to secure a slot for themselves.
In-person events are currently the best practice to interact with potential customers. Perhaps, for your collaborations with other gym community owners. This helps you create an interesting experience that’ll make clients want to come back for more.
You’ll love these tools for your personal training events:
Eventbrite
Facebook Events
AddEvent
#9 Data Analytics Tools
The beauty of data reporting and analytics tools for personal marketing tools is that you’re able to get an intense view of your performance. This also helps you to get a grasp of your campaigns-paid and free to know what’s working and what to improve on.
Some of these tools are for measuring your SEO and social media performance.
Digital Marketing Tuner
Google Analytics
Google Search Console
Databox
RavenTools
Conclusion
There’s no excuse to miss out on opportunities and have low customers again if you start investing in these tools. Some are free while others require a monetary commitment for a year or month.
Now, tools don’t replace your efforts and intelligent approaches. You’ll need to pay attention to the platforms and measure your goals as well. Always ask questions and get feedback from your leads on what they’re expecting.
This way, you can design the kind of content and marketing strategy that will reach more people. Most importantly, help you reach your marketing goals for your personal training business.
