A logo portrays the true identity of a business or organization. It gives an influential image to a business and helps companies convey their message to the audience. As the logo is the first impression of a company, hence it is crucial to make that impression last long and creative by following the latest trends of logo designing adopted by renowned companies. The logo design trends of 2020 include some old design trends that are being followed by various logo designers for the past few years with a number of new trends as well. 

However, if you want to develop a unique and creative brand identity to draw the attention of customers then you are reading the right stuff. Let’s have a look at the following creative, popular and eye-catching logo design trends to watch out for in the year 2020. 

1.     Simple & Minimal

Just like 2019 simplification in logo designs will be at the top of the 2020 list as well. The trend of creating simple logos is being followed for a decade now. It is the design trend that the audience is never fed up with. A simple logo conveys the message of a company in a clean and clear way. Simple logo design can include minimal letters or it can be a simple element or abbreviation in the design. 

To give a creative look to the simple design the choice of colors is most important. Whether it can be a bold color with light color text or a light color background with a bold color text both will give a refreshing look presenting simplicity at its best.

2.     3D Gradients

New Year has started with the newest evolution of gradients to give logos 3D effects and depth. Gradient logos can turn simple logos to more complex visual representation. Gradients can vary from a simple color scheme to a multiple color combination to attract the audience. It can make brand identity exclusive and more appealing.

3D gradients are preferred by every marketer due to its extra-ordinary features which emphasize the distinction with the right colors. Gradient logos may be tough to print but are certainly perfect for the screens. Therefore, gradients are popular among companies that use logos at online platforms and not on their products.

3.     Adaptive Logos

As everything is being digitalized at each passing day, designers are focused to design responsive logos that could be easily viewed over different gadgets. Businesses now want to develop solutions not just for desktop but for tab and mobile platforms as well. People use their smartphones for searching and shopping products. Therefore, responsive logos are in trend nowadays. 

Adaptive logos are preferred by business operators and marketers due to their responsiveness which allows it to appear on the big screen like a laptop or desktop. However, in a smartphone, it has a different appearance and if you continue to scroll down the browser page it will take a third appearance. The aim of adaptive logos is to simplify their representation in any shape, may be to change the size or simplify the logo design. It speedily attracts the target audience and become memorable.

4.     Thin Lines Logos

Every business operator and marketer looks for a creative brand identity with super delicate lines to significantly reflect their brand in the eyes of reviewers. Thin lines are easy to represent company operations in the eyes of everyone. By using thin lines, you could speak volumes of professionalism most adequately.

When you develop a brand identity with thin lines you can pull off it over different platforms without any hassle. If the colorful logo is just not your choice, then you opt for thin lines to stand out from the crowd. 

5.     Hand-Written Logos

Handwritten logos connect the brand with customers to a different level. This trend of logo designing gives a personal touch and shows purity. These are most popular among the food industry such as coffee shops and restaurants. Customers are personally attracted to handwritten logos as they feel connected. If you are looking for a logo designer near me then you must opt for an experienced one.

Handwritten logos are hard to translate into digital version but due to innovation in technologies, it is now not a problem. These handwritten logos will remain in trend for companies that need to show a friendly image of their brand. 

6.     Vintage Style

Vintage style is making a huge comeback in logo designing and it is more modern than ever. The reason why these are being popular is that it gives nostalgic effect and makes you remember memories of your past. The vintage style grabs the customer’s attention and hits them emotionally. In this modern world of plastic, economic and instability, people enjoy experiencing a feeling of nostalgia.

Whether you want to enhance your brand recognition or you want to generate more business followers, use the vintage style logo to get noticed in 2020.

7.  Cartoon Logos

Cartoon logo designs are often associated with fun and cheerful mood. Illustrative logos communicate much more effectively to customers. If you’re willing to use the power of cartoon logos, then you must connect with an experienced logo maker. By develop a cartoon logo appropriately, you can win the hearts of your clients as well as prospects quickly.

Ensure to add some animation in your newly designed brand identity to boost your business awareness. Or else you will miss a great trend of the modern corporate world to get ultimate success.