If you are starting up a venture, the chances are that you have set everything right. From the best website to a perfect marketing plan, everything must be set in the puzzle. But, have you spent time and money designing a unique business cards?
If not, make sure you read until the end. Even if you have already done that, make a quick check whether all the Dos and Don’ts have been followed or not.
The Do’s
- Choose a professional design
Your business card printing melbourne is the face of your company, which acts as its first impression. Make sure that you choose a unique business cards design, not just a generic one, to stand out from your competitors. Remember that the layout of your business card should conform to other print materials of your company.
- Make sure it is easily readable
What makes a card easy to read is its font. It might be tempting to add style to your business card with a new font. However, decorative font styles are difficult to read. Select a font that is simple and optimal in size so that your potential client can skim through it with ease.
- Choose appropriate dimensions
Try to design your business card as close to the standard as possible. The dimensions of a standard business card are 3.5 by 2 inches. Too thick cards or those having unconventional shapes might stand out of the crowd but will be difficult to store.
- Choose the right colors
Although bold and bright colors are indeed appealing, they are not compulsory. What’s needed is that your business card should follow all other aspects of your company, including its color schemes, logo, the type of products, etc.
The Don’ts
- Don’t use haphazard visuals
Only use visuals and images that represent something about your company. Using random visuals might add color to your card but will not add value to it.
- Don’t glossy or too shinny coating
Even though glossy finish might make your business card fancy, but it is not a good idea. This is because the glossy surface is predominantly reflective and will reduce your card’s readability very much. People also tend to write important stuff in business cards for a quick note, and the shiny surface will not let them do it.
- Don’t pack too much information
Remember that business cards can’t hold all the appealing stuff about your company. If you tend to add a lot of information, it will only be crammed and annoy the reader. Most people would even choose not to read it altogether. Just add the most important information about your brand, what you offer, your designation, contact information, etc.
- Don’t give room for mistakes
Your business card is a tool to bring you more clients. There is absolutely no room for mistakes. Think of how and why would a customer choose a brand over others whose business card has a typo? Read and proofread your card before printing so that it is just perfect.
The key is to design a card that is simple as well as professional. Following these do’s and don’ts will surely get you a unique business card that will ensure your brand’s best first impression.
