Whether you sell intangibles or tangibles, you should make sure to have a strong online presence for your e-commerce business. It’s important to overcome certain challenges in the digital space to stand out in the competition. You’re competing against not just regional or local businesses but also international websites. So, you must pay attention to every detail of your site and design it optimally. Here are the best e-commerce website design practices to follow in 2023.
Opt for Top-Notch Website Building Services
Ensure to work with the best website maker in India who offers the following benefits:
- Free Secure Sockets Layer (SSL) to secure your online business using automatically encrypted visitor data and transactions
- Multiple caching layers to optimise your website and maximise its loading efficiency and speed
- Site monitoring and statistics to track customer behaviour and trends to improve your sales
- A free domain to build a great website
You can consider a premium package for added perks like:
- Unmetered bandwidth to expand your traffic while maintaining speedy loading
- Domain privacy to remain protected from unauthorised changes, malware, identity theft and spam to your website
See whether the service provider offers a top website-building platform supported by the powerful tools of WooCommerce to boost your business.
Add a Unique Value Proposition to Your Homepage
To create this proposition, clearly state the advantages of using your product/service and how it meets a specific need of your target customers. Consider what sets you apart from the competition and create your UVP around that. Keep it concise and engaging to capture your visitor’s attention and increase your conversion rate.
Offer Different Ways to Contact You
If your customers have multiple ways to contact you on encountering any problem, they are more likely to buy your products. So, consider the following tips:
- Add a contact page showing your store’s physical address, phone number and email id.
- Offer real-time chat options driven by AI
- Add links to your business profiles on your social media
- Create an FAQ page
Focus on SEO
Most users start their product search with the help of a search engine like Google. To tap into buyer intent and take your share of this hyper-focused traffic, you must give search engines precisely what they need to help your site rank high. So, focus on search engine optimisation (SEO) strategies to boost your organic rankings. Since building such strategies involves hard work, consider relying on a top e-commerce website design service provider if needed.
Go Mobile
By 2023, more than 3/4th of online shoppers are expected to use mobile websites to buy products. Since mobile viewership is going up, it’s important to optimise your e-commerce site for mobile devices so that it has a responsive design. While doing that, ensure that the text and nterface elements don’t have strange formatting or look too small on a mobile phone.
A reputed website maker will follow all the above practices and more like using high-quality images, ensuring frictionless navigation and maintaining a visual hierarchy. Consider working with an expert website building team which will also test your site from time to time to keep it optimised and updated.
