Every year, Americans spend $62 billion on makeup and other cosmetic products.
It seems there is a constant influx of new cosmetic products, at varying price points. Specifically, drugstore foundation and concealer have been some of the most popular products to date.
While high-end products continue to enjoy cult followings, the affordable beauty scene has come a long way in recent years.
In today’s day and age, the average makeup lover can find a plethora of high-quality cosmetics that compete well against their high-end counterparts. Looking for a good drugstore concealer dupe that can live up to its more expensive competition is no longer the struggle it once was.
While not all drugstore concealer options are comparable, it’s certainly possible to find a concealer you will love at a reasonable price point.
Read on below for drugstore concealer dupes for some of your favorite high-end beauty products.
e.l.f 16 Hour Camo Concealer
The Tarte Shape Tape concealer is widely considered one of the best full coverage concealer options on the market. But, at $27 for a 0.33oz bottle, it can get pricey.
Luckily, there are several affordable options to replace this high-end concealer in your beauty routine.
The e.l.f. 16 Hour Camo Concealer has become one of the most popular drugstore concealer dupe finds. This concealer is full-coverage, yet dries matte.
This way, it leaves your skin looking smooth and flawless while hiding any dark circles, redness, or pigmentation. Plus—the e.l.f 16 Hour Camo Concealer is only $6 for a 0.203 fl oz tube!
Covergirl TruBlend Undercover Full Coverage Concealer
Similar to the e.l.f. 16 Hour Camo Concealer, this Covergirl option is also a good dupe for the Tarte Shape Tape.
The Covergirl Trublend Undercover Full Coverage Concealer does just as the name sounds—it offers matte yet full-coverage concealment of acne, scarring, under-eye circles, and redness.
Though it is full-coverage, it still maintains a lightweight feel. Customers are typically highly satisfied with this product, especially for its larger applicator and hydrating effect.
The Covergirl TruBlend Undercover Full Coverage Concealer also has a wide range of shades designed to match nearly any skin tone. It comes in a 0.08 fl oz tube for $6.99.
You can find both the e.l.f and Covergirl options at nearly any drugstore. Plus, they are more likely to go on sale than their high-end counterparts—meaning you may find a beautiful drugstore concealer dupe when penny shopping.
Maybelline Instant Age Rewind Multi-Use Concealer Medium to Full Coverage
Maybelline has long been one of the top drugstore beauty brands. When it comes to concealer, it is no different.
Maybelline’s Instant Age Rewind Concealer is popular as a dupe for various high-end beauty products. This includes the Nars Radiant Creamy Concealer and the Charlotte Tilbury Magic Away. Both of these concealers are highly sought-after in the retail beauty scene, and many customers report satisfaction in discovering Maybelline offers a more affordable alternative.
This concealer hides dark circles, other dark spots, and pigmentation, as well as scars and redness. But, it’s lightweight, and won’t feel cakey on the face. Plus—it doesn’t settle into fine lines or wrinkles.
For consumers looking for a more lightweight and radiant concealer that won’t break the bank, this may be the option for you. This concealer comes in 18 shades and retails for $7.99 for a 0.2 fl oz tube.
You will have no trouble finding this product at your local drugstore, Target, Walmart, or Ulta Beauty shop. It can also be found online from these retailers.
L.A. Girl Pro Conceal HD Concealer
L.A. Girl has long been one of the most affordable products at any drugstore. This brand continues to shine with their Pro Concealers, which has been considered a holy grail product by many beauty gurus for years.
One of the most unique features of this concealer is its color-correcting abilities. In particular, the Green Corrector shade has maintained a cult following for quite some time.
There are other shades as well, including a red-toned concealer to mask underage bags. There are also more traditional skin tones for general concealment, too. Overall, this product boasts 20 shade options.
The L.A. Girl Pro Conceal HD Concealer has widely been considered a drugstore concealer dupe for Urban Decay’s Naked Skin Color Correcting Fluid. It has also been compared to the MAC Pro Longwear Concealer—another beauty-world favorite.
With its color-correcting ability combined with easy blending, it’s understandable why this product maintains such a strong following.
While the Urban Decay concealer sits at $29 for a 0.21 oz tube, the L.A. Girl version is only $4.99 for 0.28 oz. You get more product for nearly one-sixth of the cost. It’s a no-brainer!
L.A. Girl is a staple in nearly every grocery store and drugstore, including Walgreens and CVS. Consider checking out this affordable option next time you shop.
NYX Professional Makeup Born to Glow Radiant Concealer
In terms of brightening concealers, the Hourglass Veil Retouching Fluid is one of the most popular high-end options. It’s known for being as light as water, with a more serum-like texture than other concealers. But, the concealer is $34 for only 0.10 oz.
Instead, try the NYX Professional Makeup Born to Glow Radiant Concealer. This pearl-infused formula has a similar lightweight feel. It also provides hydrating and brightening benefits that Hourglass fans look for.
The best part? The NYX version is only $9 for 0.14 oz. It comes in 24 shades, making it accessible for nearly any skin tone.
This one is a bit more hard-to-find, as it is not carried by every drugstore. But you can rest assured most CVS, Target, and Ulta Beauty locations will carry this concealer, though.
Try a Drugstore Concealer Dupe For Yourself!
Drugstore beauty options will continue to make major strides, successfully competing with even the most coveted high-end products.
Be on the lookout for some of these drugstore concealer dupe options. Try one for yourself—you may find that you can achieve the look you want without breaking the bank.
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