When you decide to venture into a startup business, there are many things you have to consider to make sure that your business will thrive and reach its business goals. Among all the challenges you can face when you commence your startup company is brand building. With many competitors in the market, it is essential to take advantage of your resources to make your business take off.
Startups also face budget constraints, lack of talent pool, and less employee count, making it hard to establish its brand. However, it should not be an excuse for you not to pursue your startup business. In terms of marketing opportunities, technology has made it possible for many startup businesses to be on par with well-known and established companies in brand building and product promotion.
Digital marketing allows anyone to take advantage of technological advances regardless of your business niche or status. The internet has become an online landscape for anybody who wishes to grow their brand and build their identity. It has created an equal footing for all businesses to be visible online.
As a startup company, you can take advantage of digital marketing to build your business and work on your brand identity. In this article, you will find ways to consider how to rely on different digital marketing tactics to establish your brand identity.
Ways To Build Your Startup Business’ Brand Identity With Digital Marketing
1. Email Marketing
The oldest form in the digital marketing strategy landscape, email marketing, remains relevant for businesses of all sizes today. It can still deliver amazing results and help in sales conversion. Email marketing can help your startup build its audience, find leads, and strengthen ties with your prospects. Because of its effectivity, email marketing has a high chance of open rates and can deliver up to 4400% in ROI. It is cost-effective, making it perfect for startup companies that face financial challenges and look for affordable marketing campaigns that give promising results.
With email marketing, you can send introductory emails to your desired audience, which contains your products and services offerings. It can also provide your customers with content that can be of value to them.
2. Social Media
No one can deny the power of social media in building your brand identity. In the digital marketing era, social media is regarded as one of the most effective digital marketing tactics and can be very beneficial to startup businesses leaning on it.
When you begin a startup company, letting people know about your company can be one of the most significant challenges. It would be best if you made your startup company stand out to make consumers know about it. The more people know about it, the better.
Social media can be your most magnificent avenue to find your target market and introduce your product to your desired audience. With over 3.6 billion users around the planet or around 45% of the world’s population can be found in different social media channels; it is a reliable tool to expose your startup company, build your brand identity and promote your budding business.
Social media can be a place to reach your potential audience, build your name, garnering a strong following, and establish your brand authority. Many startups and small businesses leverage this digital marketing platform as it can allow you to engage with your customers directly, thus deepening the relationship with your target audience.
Depending on your objectives and your target audience, you can use a specific social media channel like Instagram, Twitter, LinkedIn or Facebook to share valuable information and post interactive content that can spark your target audience’s interest. To maximize your brand building and business growth in social media, you need to post consistently, have a thematic content, and respond to your audience.
3. Search Engine Optimization (SEO)
A website is an essential part of your startup business. It can act as your online ambassador and digital brochure that is available all the hours of the day, seven days a week. However, you cannot just expect people to stumble upon it or discover your website. You need to make sure that you drive people to know about your site and bring them over for engagement.
One way to make sure that your website is visible to your target audience is through SEO or search engine optimization. SEO means bringing traffic to your website, organically. This tactic also includes your efforts to rank high in search engine result pages (SERP). Doing SEO means you optimize your site to help it crawl in SERPs and land the top spot in search engine results. Websites found in these places usually get the most click-through rates and are visited most by consumers.
When building your website, make sure that you apply SEO tactics. This move will be beneficial and will avoid wasting your time and effort when you have to redo your website to make it SEO-friendly. Incorporate keywords in your website content, as this will also help your SEO ranking. Ensure that you avoid using thin content and provide valuable insights on your website so people will trust you and improve your online credibility.
4. Paid Ads
Building a startup company or business may not give you the most significant budget to play with your promotional activities. You may even be facing budget constraints with your marketing efforts. However, if your budget permits, you can go with paid advertisements online that may include social media ads, pay-per-click (PPC), and website banner ads. These ad opportunities can you amazing results yet will not break your bank.
Leaning on online paid ads is considered relatively cheap compared to traditional marketing like billboard placement, TV commercial placements, and other marketing activities that require a higher budget. Paid ads also come in fast with accurate and reliable results.
5. Influencer Marketing
Should you have an extra budget on your hand and reach a more targeted audience, you can lean on influencers to help build your startup company’s identity. Working with influencers has been proven to be very beneficial and may allow your startup brand to grow faster.
Studies show that influencer marketing can rake in positive results for your business. About 52%-82% of consumers these days rely on reviews and trust other people’s insight before making any purchase. About 40% of people make purchases after seeing an influencer use a product or a service on YouTube or Instagram.
To leverage this digital marketing strategy, collaborate with the right influencer who has the right audience for your startup business. Try to work with Nano and micro-influencers as they are the most effective in terms of engagement and returns. These types of influencers have only around 1,000 – 50,000 followers and are considered to be the most useful set of influencers. Compared to big named influencers with thousands and millions of followers, this set of influencers share a much closer relationship with their audience, thus delivering a higher level of engagement. Aside from this, they do not cost as much as those influencers with massive followings.
Final Thoughts
Establishing your startup business is not easy. It would require your attention, focus, and dedication. However, promoting your startup company is another story. Since you will be competing with large and established corporations with a large marketing budget under their names, it will be a struggle to promote your startup brand. Luckily, with the aid of technology, you can be on par with any business when it comes to building brand identity.
Technological innovations can be your ally in making your business become a big name in the future. As long as you do it right and find the right digital marketing avenue, you can always reap amazing results in your marketing efforts.
AUTHOR BIO
MARICAR MORGA
Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia-Pacific Shopping Center Awards 2018. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes forSoftvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.
