Social sites and social posts have now become an inestimable part of our life. To display the social media posts on a single platform you have a tool “Social Media Aggregator tool”.

The social media wall is a digital technology that empowers you to engage and attract attendees and users by showing their social posts from different social media platforms like Twitter, Facebook, Instagram, etc related to particular events or anything on a single platform.   

Social Media Wall for Events:

Being an event manager or organizer, one of the most demanding tasks is always to magnify the attachment of the attendees at the event. Digital Social media wall has become one of the most significant solutions for this task.

Social media wall at events helps to boost the attachment with the attendees by displaying social media feeds from various social media platforms via/through hashtags, account handles, and mentions that helps people to feel like an official part of the event.

Social media walls are very popular in events like weddings, marketing events, concerts and many more.

Plus points of Using Social Media Wall for Events.

1. Entice the Audience:- 

By installing social walls in events, enhance the engagement of the people to the events because social walls are very new in the offline market like events which have ample opportunities for attendees to showcase their posts on social media walls having branded hashtag or accounts which helps to seen publicly on social media walls. 

2. Increase community:- 

Events having social walls have higher user engagement than other events. So when users or attendees share their posts on social media, their minions become familiar with their presence. This expands the reach of your event by just sharing your posts on social media platforms by encouraging attendees to share more posts to get more audience for events on digital platforms.

3. Create Branding & Marketing:- 

Social walls at events are new things in the market for marketing tools as well. Displaying the user-generated content of your brand or product on the social walls with the real review, content, pictures of your service amplifies the trust value in the audience to get the right information about your brand or service.   

4. Generate Revenues:-

   Sponsorship can help you recover your social wall costs as well as generate more revenue. It helps to build a revenue stream through your social wall activity. Both logo placement and co-branding can help in this.

Popping up of discounts, offers, endorsements of a brand are some smart ways to grab attendee’s attention and please the sponsors at the same time.

5. Build Social proof:-

  The main aim of any event whether it is online or offline is to build networks or connections with companies, brands, services, and people that might be helpful to their business or brand.

Social media wall can help you display the engaging user-generated content that can do wonders for you as it will help you build social proof and loyal community among the event and social media audience.  

6. Provide better user Experience:-

    A social wall allows you to know the user’s likes, dislikes, preferences, and behavior in real-time through online feed such as photos, reviews, hashtag and many more. This helps the audience to get a preferable impression of the event.

Affecting the audience on the social wall through contests like Selfie contests, Maximum Retweet Leaderboards, Maximum Social Activity, Questionnaire etc.also helps the audience to give amazing involvement ways.  

How can I apply these social media walls to my social strategy?

With Social Media aggregator you can analyze hashtag, handles, accounts thanks to the feature Hashtag Tracker.

Apart from analyzing all the data extracted from your event, you will also get the following information:

Locations and time: You will know where and how long your event is trending.

Real-time data: You can monitor the data in real-time. You can share this data on your social networks or even your event.

Graphic report: You can create PDF reports with all the results.

But there is still more, you can also obtain information about:

Languages and devices: Find out the languages and devices that people use to interact with.

Trending Topic duration: Learn the duration of trending topics in each country or city.

Active participants: Sort by the most active Twitter user participants. You can export this data to an Excel file and keep it in your database.

Content Ranking: Discover the tweets with a bigger effect and reach.

Conclusion:- 

In this digital world, social media platforms have become a significant role in the sector of online marketing of brand and services. As the world is changing in the field of digital platforms, the marketing strategy should be immense further. 

With all these benefits and many more possibilities at your disposal, you can make social media wall a necessary element for your events -be it corporate or otherwise.

Although, it is essential that you do your groundwork and research properly before choosing the best suitable social media wall for your events using metrics like functionalities, compatibility, pricing, reliability, ease-of-use, and service quality.