When it comes to brand promotions, digital billboards attract the attention of thousands of viewers daily. The massive displays plastered on buildings are not left unnoticed. Billboards are a great way to communicate with your audience and send a message across.

If you are thinking about buying space for digital billboards, you need to ask the following questions:

What Are The Goals?

Understanding your goals will help you decide whether you need a digital billboard or not. The goals should be specific, measurable, achievable, realistic, and timely (SMART goals). You can ask questions like:

• What is the goal of the campaign? Launching a new product or increasing sales?
• How long will it take to reach these specific goals?
• Are these goals within reach, and are there enough resources to achieve them?

Answering these questions will bring you clarity and help you approach the project strategically. 

Who Is The Audience?

You must first determine for whom you are designing the billboard. Create your user persona so that you can create content that your viewers will appreciate. It doesn’t need to contain a detailed description of your customers. 

All you need is to understand the main interests and preferences of your target audience. Once you have decided who you are catering to, it is easier to make other relevant decisions such as billboard location, screen size, display content, and capabilities. 

Who Will Manage The Content?

When it comes to managing digital billboards, if the question of content management is not sorted out initially, you might see a blank screen or content that is not yet updated. 

If you are purchasing ad space, make sure the billboard provider has a team to update your content at the appointed time for the decided duration. If you control the content yourself, you need to assign a team to focus on the digital display. 

Do You Want An Image Or Video Format?

You must decide whether you want full-motion content or static images. This aspect matters because the digital billboard provider should have screens that provide both image and video capabilities. 

Sometimes digital billboards might not support an mp4 file or any other video format. If you want ad space for moving content, you’ll need to look out for this feature.

What screens do you need?

There are several pertinent factors you need to consider when choosing a digital billboard for your advertising campaign. You need to know:

• The size of the screen you require for your content – large or small display panels. 
• The type of digital screen – LCD, LED, or OLED. 
• The screen resolution – for better clarity and colors

Once you’ve decided on all these, it’s easier to choose a digital billboards provider that fits your requirements. 

What Support Is Available?

If you have to rely on a third-party provider to manage your digital billboards, they should have the channels to contact them whenever you need them. 

If there are any issues with the content or if the screen is not displaying your content, you need to reach them immediately. It can be difficult if their communication lines are not easily accessible at all times. 

How Much Will It Cost?

The cost of buying ad space depends on the location and size of the billboard. A large-screen digital billboard in the center of the city with high traffic is more expensive than a small panel in a sparsely populated street or city. 

If you want to make a really good impact, you should contact digital billboard providers with great locations, guaranteed impressions, and premium functionalities. They will manage your content effectively, so you reach your goals and boost your brand identity in the right domains.