With the implementation of new emission regulations by the government, people have started to give a shot at using e-scooters for their everyday commutation worldwide as electronic scooters are seen as an environment-friendly transportation mode. The e-scooter app market saw remarkable growth in the year 2019, with an increased customer base. 

Several budding entrepreneurs are looking to step foot into the evolving e-scooter rental business due to the benefits it offers to society. It has led motorcycle companies to try their hands at the production of e-scooters. Also, the prices of batteries used for the e-scooters are declining, generating promising opportunities for the e-scooter business. Furthermore, e-scooters are simple to handle, fuel-efficient, and small in size, adding advantage to people operating in the sector.  

If you are someone looking to start your own on-demand e-scooter rental business, this writeup is for you. It will take you through the breakthroughs that took place in the e-scooter app market in the year 2019 and how the business is going to flourish in the forthcoming years.

2019 highlights for the e-scooter app market

Companies that raised funds for expanding its e-scooter business

• Europe-based VOI scooters raised US$85 million in the seed funding round.
• Singapore-based Neuron Mobility raised US$18.5 million to take its e-scooters to the international market.
• Bird raised US$2.5 billion valuations in a new funding round led by CDPQ and Sequoia Capita.
• Berlin-based e-scooter startup TIER Mobility raised €55 million Series B funding round.
• E-scooter rental service Bird raised US$275 million in series D round and doubled its valuation to US$2.5 billion.
• IAN Fund invests INR 15 crore in India-based e-scooter startup Zypp.
• Unagi Scooters raised US$3.15 million in a seed funding round.
• Bajaj invested US$8 million in the e-scooter company Yulu.
• India’s e-scooter manufacturer Ather Energy raised US$51 million.

Predictions of e-Scooter app market trends in the coming years

• e-Scooters and Bicycles sales will reach 50 million units by 2020
• The e-scooter market is expected to account for 8% of all two-wheeler vehicles on the road by 2023. 
• By 2025, the e-scooter and e-bike market will be worth US$13.8 billion.
• By the year 2028, 129 million units of e-scooters and e-bikes will run on the roads globally.
• Electric Scooter market size is expected to reach US$ 41.98 billion by 2030, registering a CAGR of 8.5% over the forecast period.
• Throughout the forecast period until 2030, Asia Pacific is foreseen to drive the market, due to factors, such as collaboration of charging equipment manufacturers with researchers and automakers.
• The Asia Pacific is expected to be the largest market to reach US$ 26.25 billion by 2030 on account of massive investments in the vehicle charging infrastructure.

The future of the e-scooter app business

The above statistics pretty much explain that the e-scooter business is not going to slow down anytime soon. Thus, several companies will expand their operations to the e-scooter sector, and startups will emerge at an exponential rate globally. Here is what the businesses should consider making the industry more secure and functional.

• Companies can focus on manufacturing e-scooters with elegant design and cool features as people with high purchasing power are interested in stylish and functional products.
  
  
• e-Scooter app businesses can promote their app services with the reduction of carbon emission rates as the theme. It creates a sense of responsibility within the users.
  
  
• Swappable batteries can be introduced. Also, the functionality of batteries can be improved to render high charging speed at relatively low costs.
  
  
• The design of the e-scooters can be improved in terms of battery, micro-controllers, engines, height, indicator lights, etc.
  
  
• Companies can look for options to integrate Artificial Intelligence (AI) into e-scooters. These AI-powered e-scooters may help in avoiding accidents, ensuring the safety of users.

Reasons for businesses to invest in the e-scooter market

Less competition

Though the e-scooter market is witnessing a rising demand, the market has still not expanded, with only a limited number of players. Investing in such a market will yield tremendous benefits for your business.

Immediate adaptation

Like other on-demand services, you do not wait to gain a large user base. There is always a need for transportation services. You will see a large number of users signing in, to use your app for their daily commutation.

Scope to experiment

Since the e-scooter market has not fully expanded, you can still invest, experiment, and innovate in the sector. You can try integrating out-of-the-box facilities to the app. 

Instant ROI

As transportation services are always on demand, you will receive immediate returns as soon as you start your e-scooter business. You can earn the amount you invested in just a few months.

Development of an e-scooter app

If you wish to start your own e-scooter app business, there’s no better time than now. Develop an e-scooter app for your business with all features needed for the smooth functioning of the app. Several people think that developing an app is challenging. It is not the case when you opt for customization of ready-made solution like Uber clone app. Many developers offer clone apps that are 100% customizable and highly scalable. Go for the leading company of your choice and develop your e-scooter app in a jiffy.

Author Bio

Jennifer is a business advisor and strategist for Appdupe. She effectively helps new startups and tech companies to achieve their full potential with her unconventional marketing strategies. On a normal day you can find her on a public speaking on how startups can achieve success with a marketing plan.