Publishing posts, creating social media content, and responding to your followers on social media can be a time-consuming process — unless you’re using social media automation. Unlike the use of bots, automation for social media benefits both marketers and their audience. There’s also no spam, less time on repetitive tasks, and more engagement.
The use of social media automation tools to accomplish specific activities helps you save time and effort. Most of these software are now available for different huge social platforms such as Facebook, Twitter, Tiktok, and LinkedIn.
LinkedIn Automation
In this article, we’ll focus on automation tools for LinkedIn. LinkedIn has recently become one of the most important social platforms for business. For many companies, LinkedIn is the place to find prospects, close deals, and develop great sales funnels. LinkedIn automation makes outreach on the site smooth and efficient. Gone are the days when automation tools made you look spammy. Today, great automation tools imitate human behavior with their delays and personalized messaging features. This is very important in targeting different audiences for your business.
Octopus CRM and Dripify
Now, let’s talk about LinkedIn automation tools, specifically tools such as Octopus CRM and Dripify. Are they the best LinkedIn automation tools? Many marketers like to think so. Aside from they’re both affordable and offer tons of amazing features to kickstart their LinkedIn marketing strategy. They’re also compatible with all kinds of LinkedIn accounts.
Marketing on LinkedIn is very different from Facebook and Instagram. Most people on LinkeIn are categorized as high-quality leads. This is why closing deals on LinkedIn is very easy and valuable for your brand. Before we compare the two and pick the best out of them, let’s first understand how both of these tools work and why they’re good for your automation strategy.
About Octopus CRM
Octopus CRM LinkedIn automation software is best for businesses of all sizes. They boast of their completely secure and safe features that will not cause any risk (bans and hacks) to your LinkedIn account.
One of the best things about Octopus CRM is its compatibility with all LinkedIn accounts: free, premium, navigator. It also has its own multi-functional CRM page where users can perform automated actions, create campaigns, and build marketing funnels. This CRM is also a place where you can see the performance of your campaign. It even includes useful analytic tools such as your response, acceptance, and social selling index rates.
Octopus CRM doesn’t ask for one’s LinkedIn credentials for using the account. You will have complete control over your account. Octopus CRM values the safety and privacy of its users. They say their automation is 100% secure.
Octopus CRM Features
– Lead nurturing capabilities
– Multi-account management
– Automate outreach campaigns
– Smart dashboard
– Easy contact management
– Campaign tracker
Summary of Octopus CRM’s Advantages and Disadvantages
Octopus CRM is undoubtedly one of the greatest LinkedIn automation tool available for businesses today. Through its powerful outreach capabilities, companies can get a steady supply of talent, clients, and customers by simply automating simple LinkedIn activities.
The ability to find targeted prospects is one of the greatest strengths of Octopus CRM. With it, you can find ideal clients based on their skills, location, or past jobs. Do you need someone who has knowledge on a certain project? Perhaps someone who lives close to office? Or someone that has similar jobs? You can find that with the help of Octopus CRM.
Octopus CRM is a complete automation software and calls itself “an all-in-one” software solution to grow your presence on any platform. Aside from generating leads and building connections, it can also be used as a powerful sales tools by marketers.
Octopus CRM stands out from the rest because of its affordability. You can even get a free trial before purchasing the app to help you decide if its features are the things you need. Also, Octopus CRM is secure. It doesn’t ask for LinkedIn credentials upon using. Rest assured that you will have complete control over your account.
Despite this, the software isn’t perfect. In fact, Octopus CRM has poor pipeline editing and prospect labeling options. The software is also hard to navigate for beginners. And although there are training videos, most of them don’t help people make the most of the software.
About Dripify
Dripify is a LinkedIn lead generation tool designed for sales teams to improve their LinkedIn prospecting. It does all of this through complete autopilot! Imagine closing deals while you’re sleeping? Who doesn’t want that?
With Dripify, generating leads is 100% easier. You can close deals on LinkedIn even when you’re offline or deep in slumber. That’s how powerful this LinkedIn tool is. It can do this because all its processes are in the cloud. Simply set up your sales funnel in minutes then the tool will do all your job for you.
Dripify works best for salespeople who do most of their job finding leads on LinkedIn. However, it can also work for other consumers such as business owners. Most business owners don’t have the time to improve their LinkedIn presence, and Dripify can help with that so you can focus most of your time on business. Dripify is also beneficial for marketing agencies with their personalized campaigns. You can also easily switch between LinkedIn accounts so that you can do several campaigns in one day.
Another consumer that benefits most from Dripfify is recruiters. LinkedIn has always been the #1 site for professionals looking for jobs. With Dripify, you can reach out to thousands of potential candidates and find the right talent easily. This will save your company time and effort in finding new people.
Dripify Features
● Secure and safe algorithm
● LinkedIn messenger tool
● Amazing third-party integration
● Automated sales funnel
● Lead generation capabilities
● Team management
Summary of Dripify’s Advantages and Disadvantages
Overall, Dripify is a great LinkedIn automation tool, however, its benefits will ultimately depend based on how you use it and the type of business you have.
Since Dripify has a great campaign creator, it will help you create better marketing campaigns to gain leads. Its ability to track the performance of the campaign, your staff, and conversion rates also allows you to experiment with different strategies. So, if you don’t have a solid strategy yet for your marketing and still on your early phase of business development, Dripify can help you a lot.
Dripify’s specially designed safety algorithm will give you the peace of mind that you won’t get banned. Because it simyulates human behaviour (even includes delays in automation), there’s zero chances that the system will report your account for spam-like activities.
Another great feature for Dripify is it’s team collaboration features. This allows you to work well with your teammates. In fact, this feature can help you work together on Drip campaigns. You can also delegate positions if you’re the manager of your account.
Some of the disadvantages of Dripify is its usability. For starters, it doesn’t have a mobile app. You can’t see your statistics or performance on your phone. The app only has a desktop version. While this is good for security purposes, it’s not very convenient at all time.
Why Choose Dripify over Octopus CRM?
In terms of pricing, features, and service, is Dripify better than Octopus CRM? Although Octopus CRM was founded first before Dripify, it doesn’t mean that it has better features and it’s the consumer favoriite. In fact, Dripify is more favored by many sales and marketing professional. They use Dripify not only to automate various LinkedIn tasks, but also to create and maintain a good social media presence on LinkedIn.
It’s true that Octopus CRM offers decent automation for its price. However, if you truly want innovative and advanced automation features, Dripify provides better choices—and thereby so a better investment than Octopus CRM. So, if it’s advance features you want, Dripify is the most obvious choice. If you want only basics, then Octopus CRM might be enough for you.
Conclusion
LinkedIn automation tools are amazing in saving time and resources. They also help marketers grow their following and audience in a short time. With the right use of these automation tools, any business can stand out from their competitors.
At the end of the day, success on LinkedIn isn’t measured by the number of connections or endorsements. Most of the time, success is measured through the number of leads you generate on the platform. And LinkedIn tools like Dripify and Octopus CRM help you accomplish both of these.
