As almost everyone knows, video marketing is now the most popular form of marketing that exists in the world. Video marketing has had huge success in the last few years, and brands have poured huge money into making it possible. It is the absolute hot topic in the industry. 72% of all marketers have agreed that video marketing has helped them to get better ROI over time. That being said, if your company has not yet tried video marketing, it definitely should. You won’t be disappointed.

But, whether this is your first time in video marketing or the hundredth time, there’s one thing you’ll need in order to make it possible – video editing software. Videos can help you get a lot of attention and engagement, but they are not very easy to create. You’ll need to put a lot of effort and time behind it. To do all of that, you’ll need video editing tools of all sorts.

So, in this blog, we will share with you some really cool video editing tools that are going to help you create the best videos for marketing.

1. InVideo Editor – 

InVideo, can truly be the best editor for beginners as well. It has a simple and quite easy-to-use interface that won’t be too overwhelming for a newcomer. You can do more than one project at a time on this. The software comes with features like add audio, use templates, add graphic animations, edit the colors, adjust the overall corrections, etc. The IVA Tool helps you to get a clear idea about the things a particular feature can do and how you can implement it in the current video.

The editor can also support native video formats, which allow you to create the videos directly. Both small and big businesses can surely edit their videos on InVideo and enjoy great results. InVideo supports a wide range of formats for quick and no hassle rendering.

2. Adobe Premiere Pro – 

This is the industry standard when it comes to editing videos. The Adobe Premiere Pro is one of the most popular & versatile software that has ever been created in order to let professional video editors edit a wide range of videos very easily. The software can do almost everything that you can imagine. You can unleash your creativity and ideas if you are editing a video on this software.

It features Motion Graphics Templates, Shared Projects, VR Editing, VR Rotate Sphere, and VR Audio Editing as well. You can completely change the way your video looks and do a whole lot of other things that allow you to create a smoother workflow and video effects.

3. Brightcove – 

When you are planning for video marketing, Brightcove can turn out to be a fantastic way to deal with all the work. It is a video marketing suite that is very simple but highly effective in its sphere. It is a one-stop video marketing solution that will help you to edit videos, live stream, manage content, etc. 

Using the analytics data, you can even keep a regular track of the overall performance of all the employees who are present on a team. You can even share your videos on their platform or any other social media platform very easily. Just make sure to know all the features at first. 

4. Wideo – 

If animation is your thing, then you can surely try infusing them in your marketing videos. Animated elements can attract more people because they are flashy and interesting to watch all the time. Wideo allows you to create your own animated videos, and using the very sophisticated design, Wideo will help you create a better marketing video all the time.

Just do any animation you can do on the whiteboard and download the video in mp4 as well. For $19.99, you can choose to subscribe to the pro plans and enjoy a lot more flexibility.

5. TubeBuddy – 

It does not matter if you are managing a brand or your own videos; if you want to be successful in this industry, then you will need TubeBuddy. It will help you to do a lot of different things – embedding, processing, promotion, and analytics. All of that contributes to SEO capabilities and will be a great way to enjoy the growing traffic from the leads.

It helps you to implement and deliver solid SEO strategies and ideas to you. You can optimize your title and descriptions so that they can be more discoverable to other people. Getting a good rank on the Google search engine is one of the most positive signs of being an editor. There is a free version, but the premium version is just $9 every month.

6. Cincopa – 

Cincopa is leveraged by anyone like students, teachers, editors, etc. The software offers you a whole new UI that is easy to master & there are no overwhelming features that are too advanced for you. It comes with ready-to-use templates that support all media types, including video, audio, and photo. 

There are templates that are numbered in thousands along with other tools which are going to give your video a fun effect. This is a very well-organized and reliable photo and video hosting platform. It comes with a Google Chrome extension which will help you in applying quick changes here and there. Along with that, you can now prevent misuse of IP address, viewing time, & average engagement.

Final Words – 

Video editing can prove to be a game-changer for your company. Good videos that come with interesting content and some valuable principles attract people. We have shown you some fantastic editing tools and can help you in many ways. As a brand, it is your responsibility to make sure that you are trying your best in creating videos.

So, what are you thinking about? Download these tools and start your journey in the video marketing industry. Try each and every tool to check which suits you the best and then make your decision.