There are lots of ways advertisers can reach their target customers in today’s marketing age. They can choose any traditional media—transit advertising using decals on windows, print ads, or advertising on TV.

With the rise of digital advertising, mobile marketing has joined the fray. It’s a completely new way to target customers who are on mobile devices. A business using the right tool can tailor its content to a wider audience and target them accurately. It can even target a huge chunk of its audience with tailor-made messages and advertising.

Not all businesses know this, and there will always be those who fail to use it properly. The tool is powerful, but if you’re not knowledgeable enough to use it, it can’t create anything significant either. Check out these tips to create an effective mobile marketing plan.

Create significant in-ad engagement

Smartphone advertising operates quite differently from web advertising. To put it simply, advertising on mobile phones should be short, simple, and not time-consuming; web advertising should engage your audience when they go on the website as soon as possible in the meantime.

Hence, mobile advertising follows a rule that every extra tap will drive away most of your audience, enough for half not to see your message. If your ad is interactive and encourages sign-ups through email or claims, it will multiply the click-through rate. Your ad campaign may be significantly better.

Get to know your audience

When you’re creating your mobile advertising campaign, you should remember a rather cliché rule of advertising—know your audience. It’s the same whether you’re advertising through mobile, traditional channels, or digital means.

Sadly, many mobile advertisers commit the mistake of spending before knowing anything about their audience and what they want to achieve. This can cost a huge company a lot of money even if they have a lot in their advertising budget; that’s still counted as a loss.

Running a successful mobile advertising campaign requires your understanding of the people who use mobile apps and smartphones. If you know them—who they are, why they download apps, and which ones they use the most—then you can tailor ads that target your customers properly.

Create the right timing

A great piece of advice to follow in creating a successful mobile ad campaign is to urge your users to act upon something immediately. Mobile phones are, after all, instant devices where users can do something quickly.

Make sure that your campaign makes a user act as soon as you want them—your call to action should be tailored like that. Incentives like a free download or a coupon that can be used for virtual purchases are nice touches in exchange for their prompt action. It should also be available within a limited time, hence the immediate call to action.

If you’re dealing with mobile campaigns, it’s all about capturing the right moment when the consumer interacts with your product or service.

Make it feel like content marketing

With the way AI is being made to act today, you can rely on chatbots to serve your mobile campaign. Remember to structure it as if you’re doing content marketing. There have been successful examples where AI has been significant in creating successful strategies. Companies like Food Network, for example, relied on this strategy.

If you’ve thought well about your strategy, you can create mobile campaigns with interactive features like browsing menus. It helps when you can add the extra aid of letting customers find what they’re looking for on their own, even if they’re trying to decide on what it is they want to find.

A useful and timely mobile marketing campaign

It’s not enough to understand your market—you also need to be relevant to their needs and create a campaign that adds value. Make sure that the message is received by your market wholeheartedly and that it hits them the way you want it to, exactly.

With how long mobile marketing has been in use, people are now used to how campaigns have been personalized. They’ve seen it all; the danger here is that if you somehow miss the mark, even by mere centimeters, then you’ll miss what could’ve been a golden opportunity for massive sales.

Mobile marketing is the same as digital marketing—you need to be quick on your toes to make your market see what you want them to see. Getting the message across is half the battle, though, but with some of these tips, you might make your campaign a huge success.