With the various brands for watches, it is not easy to select from which brand to buy. Each watch collection for the different brands offers multiple features that are unique from the others. Of course, you would want to find one that will not only have great quality but also has an excellent style which you can freely mix and match with your day to day wear. One of those brands which you might have come across already is Maurice Lacroix. This watch collection offers both quality and modern design, hence giving you that modern feel.
Maurice Lacroix
Maurice Lacroix is part of a more prominent company called Desco von Schulthess. Desco von Schulthess was in silk trading from 1889 and later started manufacturing watches under the Maurice Lacroix brand. The company used to not only make watches but also make watch parts that they sell to other vendors. Later, they decided to stop producing watch components and focus on their product as the demand increased. By the year 1990, the brand became well-known that it got elevated as a high ranked Swiss company.
In 2006, the brand launched ML 106, their first brand of an automatic movement. From then on, the company manufactured watches with high precision and design. Soon, due to its fame, collaborations took place. Some known personalities such as Ray Stevenson, Orlando Duque, Justin Rose took part in collaborating with Maurice Lacroix.
During the 1990s the company produced a watch for its ambassador Tennis star Roger Federer. From there, the company created several series of relatively anonymous watches.
For over 40 years, Maurice Lacroix sat in the international watch market widely known for its contemporary style and impressive technology on an affordable budget. The brand has three product pillars, namely: The Masterpiece, Aikon, and Eliros.
The Masterpiece collection presents technology, watchmaking expertise, and innovation. It depicts Maurice Lacroix identity as a watchmaker, displaying the timeless traditional collection. A lot of thought and creativity is evident in its features.
Aikon Watch
The company launched Aikon and identified it as next in line to the Calypso collection, which was a significant hit in the market during the 1990s. The production came to a stop in 2000, and later, a modern version came to be. The Aikon watches have a sharp appearance with stainless steel strap and are water-resistant. This collection is perfect when you are aiming to impress by dressing up.
Eliros Watch
Eliros is a preliminary quartz collection that aims to target the younger generation. Eliros designs are highly-sophisticated giving the modern classic appearance. Additionally, they are affordable and display elegance, simplicity, and exceptionally high-quality.
During 1995, Maurice Lacroix launched the Fiaba collection. This collection is exclusively for women. The term Fabia in Italian means “Fairy Tale”. The collection has delicate designs that will surely cater to feminine aesthetics. Furthermore, the most noticeable feature of this collection is the diamonds studded on the face of the watches.
Lacroix Les Classique Watch
The Lacroix Les Classique, on the one hand, are luxury time-pieces ideal for people who are fond of collecting such. Attention to detail is visible on the watch with its striking moon phase aperture and spectacular calendar day’s hand.
Pantos Watch
Pantos is a luxury dive watch ideal for those who are looking for water-resistant watches. It will not merely provide you with a convenient accessory, but the modern style will surely match your fashion preference as well.
Brand Reputation
Maurice Lacroix, known for its affordability as a luxury watch manufacturer, started from being a watch assembly factory. Later, the company began making it in the Swiss luxury brand hierarchy. However, with its aim to provide people with affordable luxury watches, it is yet comparable to brands such as Rolex, Breitling, and Omega.
The brand is still young and doesn’t get much attention from serious watch collectors. Because it aims to offer luxury watches to the masses at an affordable price, their reputation of “cheap quartz watches manufacturers” dominates all other good qualities to note for the watches. In spite of this, Maurice Lacroix continues to cater to the people’s demand, targeting the younger clientele.
Although in the earlier designs, Maurice Lacroix was conservative, they eventually shifted from a mature to a younger age bracket.
In A Nutshell
Maurice Lacroix may have affordable prices, but they guarantee that the quality is top. It can also compete in aesthetics with other brands and possess other unique features that can address what you are looking for when it comes to watches.
The brand values comfort for the wearer upon using their product, and credibility comes second to that. With this line of thinking, it is sufficient to say that this brand is a fine watch distributor. Despite not meeting the standards set by serious luxury watch collectors, the brand will continue to cater and provide comfort for its consumers allowing them to enjoy having luxury watches at an affordable price.
