Due to the COVID-19 pandemic, podcasts have emerged as a trending interest. Although this format dates back to the 1980s, it is rapidly increasing in popularity for the last five years. Nowadays, brands are using the marketing power of podcasts to attract customers. One can visit https://melonapp.com/features/podcast-hosting/ to start and host a podcast with melon.
Here are some interesting facts and statistics about podcasts that describe their growth and glimpse into the aspects behind it. You can also visit https://ibuyireview.com/andy-frisella-net-worth for Andy Frisella Net Worth.
55% of US Citizens Have Listened to a Podcast
The latest statistics show that 55% of Americans have listened to podcasts; out of 55%, a monthly listening ratio of the podcast is 37%, and the weekly ratio is 24%. Also, 75% of Americans who didn’t listen to a podcast still know podcasting.
Currently, more than Two Million Podcasts are Available Worldwide
As stated earlier, it is rapidly increasing its popularity worldwide. Its latest statistics describe that around 48 million different podcast episodes are available on the internet today. But, looking at the 2018 statistics, there were only 500,000 active podcast episodes.
40% People, Under Age 55, Listen to Podcasts Monthly
By a wide margin, an immense American segment listens to a podcast each month, which is 8% higher than the listening rate of all ages.
Older people still spend less time on podcasts as compared to young people.
9 out of 10 Americans Listen to Podcasts Online
The benefit of podcasts is that it is available on mobiles and streaming platforms, and most US citizens like to listen to podcasts at home. The latest statistics show that 64% listen to podcasts in the car, 49% while walking, and 37% on the commute. It also reveals that out of 10, 7 podcast listeners don’t like to listen to podcasts during any activity, while others like to multitask. So, 59% enjoy podcasts while working at home, and 52% while driving.
Approximately 38% of Podcast Listeners Purchase Products Cited in Podcasts
The majority of podcast audiences listen to podcasts for entertainment purposes. More than 33% of podcast listeners buy a product based on podcast promotions. It is as per information from the 2017 podcast report.
Podcasts are Primarily Persuasive and Engaging Ad Avoiders
According to the latest BBC study, ad avoiders showed 22% higher concentration, emotional passion, and memory encoding while listening to podcast brand mentions than television brand mentions.
90% Listeners Consider Podcast Effective
The latest report of 2019 revealed that 89.8% of podcast audiences think that podcast ads are more effective. It also described that 86.5% of the audience listens to podcast ads, and 55.6% have purchased a product mentioned in an ad.
According to the latest facts and statistics, the podcast has become popular worldwide. Although, a few years ago, podcasts seemed to be a nerdy form of media. Now they are experiencing explosive development and providing an incredible opportunity for marketers to shape a new style in media. In addition, several media platforms are also leaning on podcasting, providing success opportunities for both the creators and source.
