Nothing can make you earn the loyalty of the customers other than attractive packaging for your cosmetic products. Many manufacturers think that it is only the product quality that matters and packaging is useless; however, this is not the actual case. If you are looking to create impactful lip gloss packaging, here are a few ideas in this regard you might want to follow. Through an impeccable packaging solution for your product, you can make a difference and create a good first impression on the target audience. Not only that, but this packaging enhances the perceived value of your products as well when designed beautifully.
Dazzling die-cut windows:
Nothing can beat the attractiveness of the lip gloss packaging boxes when they are induced with transparent windows. For this, you need to cut a portion of your box on which you want to incorporate a window. For efficient results, consider bonding the windows from the inside of your box; otherwise, some scratches would appear. It is a wonderful idea to give a highlight to your product and, at the same time, entice the target audience. For any cosmetic business, the experience of the customers matters the most than any other thing. You can elevate their experience by adding the transparent windows on the sides or top of your box since they are always intrigued to know the inside products without putting much effort. To further captivate them, you can change the shape of windows according to their interests. Moreover, the customization of the window shape as per the theme of a specific event is also a great idea in this respect.
Attractive artwork:
You cannot come up with the impressive lip gloss packaging boxes unless you pay extra care while imprinting the artwork on its surface. For an attractive artwork, the images and text you will print should be your main focus. The pictures of the products or any other image revealing the product identity should be of high resolution if you want to look elegant. Similarly, the inks you use for imprinting should not be low-quality as they will damage the readability and visibility of the printed word. Similarly, the text you opt for printing on these boxes should look impressive, and this is only possible when you are using the appropriate font size and style. If you have a unique name for each lip gloss, make it pop on the packages with the appropriate font size and style. Besides, make sure to use minimal content on them; otherwise, your design may look cluttered.
Focus on the haptic appeal:
Designing the lip gloss packaging wholesale with a multi-sensory experience is a good tactic to generate word of mouth. The tactile effects of your packaging are as important as its visibility. So, do not mistake focusing on your box’s visibility aspect and ignore its texture while designing it. It is human psychology that anything that looks eye-catchy, they want to have a feel of it. What impact it will make on them if your box is looking attractive, and once they touch it, it does not feel good. Soft-touch coatings and raised coating can prove effective in adding amazing tactile effects to your box. Similarly, embossing and debossing can also enhance the sensory experience of the customers with your box. These tactile effects are quite effective in imparting a luxurious look to your lip balm glosses as well.
Relatable color themes:
Experiment with hues and choose the ones that are relatable to the target audience. While doing so, it must be taken care of that the color you are selecting is perfectly in contrast with your box’s background color. This will not hinder the visibility of the color themes you are going to incorporate into your packaging design. The target audience for the lip balm glosses are women, so; you should select the hues that captivate their interest perfectly. Usually, they are attracted to the lighter ones. You can choose the colors such as pink, white, rose, etc., in this regard. The lip balm glosses’ color packed inside your box can also be highlighted through some relatable color themes.
Add a personal touch:
The lip balm glosses are premium and expensive products. To complement their luxurious nature properly, you need to add a personal touch to your boxes. The overall impression of how your packages will look is dependent on how you finish them. Coating the exterior of your packaging with gloss lamination is an effective technique to add a personal touch. This is because it will make it appear brighter and shinier, which is hard to resist. The matte coating can be considered in the situation when you want to impart a dullish look to your box. Spot UV is a clear and shiny coating that makes it pop off when applied to a specific part of your packaging. Furthermore, texture coating can also prove effective in enhancing the elegance and outer appearance of lip balm packages.
Addition of technical details:
When we specifically talk about lip balm glosses, it is important to print all the relevant information on your packages. Though going minimal is a trend these days in the whole world, but you cannot afford it at the expense of missing the technical details about these cosmetic items. So, you must ensure that all the information regarding these products and other details concerning your brand go on your box. The necessary product information includes its ingredients, specific precautions, date of expiry, and possible side effects. At the same time, the details about your company, such as the contact address, name, logo, etc., are also important. Cosmetic items are quite popular among people these days, so; you cannot afford to design ordinary lip gloss packaging. To make it impressive and attractive, the addition of dazzling die-cut windows can prove quite beneficial. The attractive artwork and good haptic appeal also add to their beauty. Besides, adding a personal touch is always favorable in this regard as it makes your packaging look high-end.
