Freelance copywriting comes with the flexibility many people yearn for. At the same time, you can work from wherever you want and you can also have a nomadic lifestyle. Freelance copywriting is a desirable job for many people, especially during these tough times. The global pandemic changed the way people work and learn and now, more and more are looking for remote jobs. Freelance copywriting is one of the options.

If you think that a copywriter needs to be organized, productive, and creative, you are right. However, everyone can experience writer’s block and stare at a white page without having any idea how to start. These are just some of the challenges many copywriters experience and that make this job be not as dreamy as some might think. Being a copywriter is a beautiful career many choose to embark on. But how to start? Here are a few tips.

Read

Any job that is related to writing requires creativity and innovation. Copywriters are usually the ones that are creating short but impactful pieces of text. So, you need to have creativity on your side. Even though some people think that they can’t improve their creativity, they are wrong. Especially when it comes to writing, you can improve your creativity by reading.

Reading exposes you to different perspectives and it can help you enlarge your own. Moreover, there are so many book genres to choose from that you can find a book on any subject. Depending on what you love writing about, you could choose the right books. However, keep in mind that a copywriter should be versatile and adapt easily to new subjects, so better choose books that are out of your comfort zone and challenge your beliefs.

Choose Your Niche

There are different types of copywriting, so it is better to inform prior and choose your niche. You might not have the creativity for technical writing, but you can easily get inspired when talking about social media copywriting. There is also copywriting adapted to SEO (search engine optimization) or marketing copywriting.

These types of copywriting are different, even though all have the core elements present. Knowing what you are good at and, most important, what you love writing about can bring only positive emotions. Like this, you will know what projects and opportunities to look for. However, keep in mind that a niche is not everything and you should keep an open perspective on the other types of copywriting too.

Build Your Website

If you want to be a freelance copywriting, you should know that you find your clients online. Or, they can find you if you have a website. As people spend more time online, businesses, brands, and companies are shifting online too. They need copywriters to keep their target audience engaged and answer to their needs, so there is a demand for copywriters.

To present your skills and stand out from the crowd, you could build your website. There, you can add samples of your writing, your skills, and abilities. Moreover, you can build it using SEO and making it easier for your prospective client to find you.

Start Writing

When you will apply to freelance copywriting jobs, you will be required to submit samples of your work. When you are a beginner, this might become a real obstacle in your copywriting career. Even though the start might be more difficult, going out of your comfort zone and developing new skills will improve you as a human.

So, to have those required writing samples, you should start writing. If you have a blog, you can share it so that people will have access to your writing. If not, then you should start building your portfolio and write a few samples on different topics. You can find online many prospects to start with.

Use Social Media to Your Advantage

As people are spending more time on social media, it becomes a great opportunity and environment to find clients and connect with them. You can have a social media page also, where you could share samples of your work. But you can also interact with prospective clients using your personal profile.

Social media is not only about Facebook, Instagram, or TikTok but about LinkedIn too. LinkedIn is a platform built especially for this: connecting professionals from around the world. Here you can find the people in charge at the companies you want to collaborate with. If you build a powerful social media profile where you share your work, it would be easier for clients to find you.

Moreover, an outstanding social media presence will increase your reach and grow your customer base. There are cheap assignment writers that can help you build an outstanding professional profile that shows your real you.

Conclusion

Freelance copywriting is a desirable career for many people. Starting might be more difficult than imagined, but with exercise, it will become better. To have a good start, you need to build your portfolio and your website. Read copywriting books but also others that help you get a fresher point of view and enlarge your perspective. Choose your niche and start practicing. Build your website and a social media profile to help you create an outstanding online presence. Unleash your creativity and pour your ideas on paper.