Instagram was launched on 6 October 2010. The Instagram founders Kevin Systrom and Mike Krieger didn’t know at that time that they are developing an App that will have 5 million-plus users. They had no idea that it would become one of the main sources from which people will not only share their pictures or pictures of food but also can shop online.

This app rapidly gained popularity by having one million registered users in only two months after its development. That was the reason why Mark Zuckerberg bought Instagram for 1 Million dollars in 2012, that was a shocking amount for the company of thirteen employees.

Firstly, Instagram allowed users to share box-shaped pictures. Users were also able to edit their pictures with different filters. As time passes by with many developments, Instagram started a shopping feature way back in March 2017. Now, it has become one of the most reliable sources of shopping.

From brands to small home businesses, Instagram is flooded with online shopping options. In this article, we will help you with how to shop from Instagram. So, let’s get started with it.

Set up Your Instagram shopping

Let’s set up Instagram shopping and wait for it to get approved

When setting up Instagram shopping, make sure to check these things:

·       Update your Instagram to its latest version by going to PlayStore or Apple Store if you’re using an I-phone. Type Instagram in the search and click on update.

·       Set up a business account for Instagram. Go through Instagram business manager accounts and pages.

·       Make sure that you should have a product catalog from your online store.

To prove your brand’s reliability to Instagram, firstly upload your brand’s catalog on your business manager accounts, only then you can tag products on your Instagram picture.

Set up Instagram Shopping on Your Instagram Business Profile

Follow the following steps:

·       First, turn on your Instagram shopping. Instagram will review and approve this

·       Click on the business profile and then click on settings. Look for the option ‘Business’ and tap it.

·       This will take you to the next step where you have to tap on ‘shopping’

Note: This option will only appear after Instagram has approved your profile.

·       Then, tap on ‘Done’.

To get your Instagram account approved, you have to request access to the company’s shopping features.

Instagram will judge your profile on different metrics before approving it.

There are some ways through which you can make your online store more professional.

1.    Product Tags

·       Choose a picture and tap on the Tag Product option.

·       Place different product tags on your picture if that’s required.

·       A Link that product from the catalog list to the photo.

·       Tap on Done

·       Tap on the share

2.    Ads

Your goods must be promoted first. The most effective and best way to promote your products is to run Ads about them. Use sponsored ads to reach your targeted audience.

3.    Instagram’s checkouts

Instagram checkouts allow users to shop instantly without leaving the page from the brands through Instagram. With these customers can tap to view products from a shop-able post and then continue to the payment process without exiting Instagram.