Are you taking the plunge and setting up your own salon business? As a salon owner, competition can be extremely tough even for established businesses. However, if you get your preparation right then you can make your salon a roaring success.
We have help at hand with our guide. Read on for our 5 easy steps on how to open a salon.
Work Out Costs
There are a number of costs incurred when opening a salon, which you need to plan for in advance. Firstly, you will need all of the necessary licenses and permits. After this, you need all the salon inventory and equipment.
Once you have these, you will need to budget for rent. If you have the money you may be able to buy a commercial unit to set up in. After this, you need money for the payroll and any insurance the business needs.
Always account for the build of profit when starting up. Every business takes around six months to get on its feet and have a regular income, so make sure this is included in your financial plan.
Get Finance
When instigating your steps to open a salon, you may find that you need finance. While it can be tough to get credit from banks, there are a number of options open for small businesses. You may look for special small business (SBA) loans or microloans, or even get your equipment on finance.
Create a Marketing Plan
If you don’t market, no one will know who you are. That means no customers and your business is doomed to fail. In fact, you should even begin marketing before opening a salon itself.
List yourself in local directories, both physical and online. Build a website that looks professional, and includes some testimonials and customer recommendations. Finally, get yourself out to local community events and partner with other businesses in the area.
Get Social
As a salon owner, you have a constant stream of content to put on social media. This can be your greatest asset. If you have done a great cut or a fantastic coloring on a customer, then put it online and build your following.
You can also use social media advertising as part of your marketing plan. Pay for some pay-per-click advertising targeting people in the local area.
How to Open a Salon and Retain Customers
Once the salon customer leaves, you need to make sure they come back. Build loyalty with incentives and discount schemes. Mix up special promotions and offer referral discounts to anyone who brings someone to the salon with them as a customer.
Have a Long Term Goal
Finally, how to open a salon successfully is about knowing your long-term goals. Are you happy to have one salon or do you want to open a chain? Knowing these goals can help you prioritize over the long term.
If you enjoyed this article, we have many more to help. From money management to business trends, we have everything you need to get started. Visit today and let us help make your new venture successful in the coming year!
