Packaging is not just the handling solution for products, it has the power and potential to build a brand’s image and increase sales. Cosmetic shoppers aren’t easy to persuade as they have countless options for makeup and skincare items. Even if you claim to have a lip gloss that is better in formulation with an easy to apply brush for a perfect pout, how do you want to go about pitching it? Using a creative marketing campaign would surely help but compelling packaging would work wonders for getting your new offering trending with the customers. Inviting boxes displaying the cosmetics would incline the buyers into getting quick overview of what kind of gloss it is.

Cute lip gloss packaging would get noticed even from the distance. You can put in the boxes on point of sale displays and counters to grab the attention of the walk-in shoppers. Packaging flaunting the features of glittery, matte or pigmented gloss would make the buying decision less confusing for the consumers. The printer you intend to entrust with the job of your packaging printing should have experience of working with cosmetic businesses. Evaluate the turnaround time, service standards, and pricing of different vendors before choosing your printing partner.

Once you find a trustworthy and skilled packaging manufacturer, share the marketing goals that you want to accomplish through the boxes.

Our tips will help you with utilizing your packaging for promotional efforts!

Highlight what makes your Cosmetics worth Buying

Boxes for your new lip gloss should give reasons to the cosmetic junkies to invest in your products. It can be the value for money, natural ingredients used in the makeup or the more quantity that you offer. Make a list of these factors and use minimal words to describe them on the packaging. Make sure that you only use verifiable facts; don’t exaggerate for the sake of luring shoppers if you want them to come back.

Interesting Lip Gloss Packaging Design

The artwork of your cosmetic boxes plays a significant role in making or killing the impression of the packaged products. Use a pleasing design, so your buyers feel inclined into exploring the shades of the glosses. The artwork should have vibrant images that give a clear idea to the shoppers about the look that can be created using the item. Name of the gloss should be printed using a catchy font style.

Boxes with Info on Customer Incentives and Rewards

Use the packaging for motivating the consumers into liking and buying your makeup. You can do that by mentioning the discounts, mystery boxes, sales and other offers that can be availed. Lip gloss box packaging can be made entertaining by using a fashion inspired theme or memes. The boxes shouldn’t be hard to open and handle if you want them to get stored with the cosmetics. Before choosing a packaging style, evaluate its utility and handiness, ask the printer for advice if you feel confused. Boxes should have the number of years you have been in the industry and if your cosmetics are dermatologically tested and approved.

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