Baby boomers switch doctors at a rate of 35%. And right now, this population demographic accounts for the most financial expenditure on health.
This is actually great news for you and your practice. It means that there are plenty of potential new clients looking for a primary care physician.
So, how do you make sure they notice you? Check out these tips on how to market a medical practice.
Marketing a Doctor’s Practice Needs to Be Focused on Clients
Of course, within any industry marketing strategies should revolve around the target market. However, this is even more important when it comes to marketing a medical office.
You need to understand what your patients need from their doctor. However, when you make claims to match your patients’ needs, you need to be able to back these up. In the medical field, there is absolutely zero room for bad reviews or bad references. So your marketing needs to be matched by your service.
Build a Website and Begin a Blog
Every private practice needs a website. Your potential patients need to be able to understand who you are and what services you offer. This is also where they’ll find out important information, book appointments, and see online reviews. These days, it’s marketing suicide for businesses of any kind not to have a website.
To step your marketing up a notch, begin a blog. You have a wealth of knowledge about some of the most searched queries on the web — health concerns and questions. Regularly posting SEO-centered content on your blog will help to build your authority and makes you seem more professional and trustworthy.
Ensure that you implement SEO best practices on your website and blog to improve your Google search rankings. Similarly, be sure to optimize your website for mobiles.
Build Your Online Presence on Social Media Platforms
Even a doctor’s office should make use of social media platforms such as Facebook, Instagram, and Twitter. It gives more opportunities to connect with existing and potential clients on a more ‘personal’ level, which builds trust.
Not sure what to post about? It can be something quirky about your day, a fun health fact, or even a post to sell used hospital beds and medical equipment.
Send an Email News Letter
A primary care physician is expected to develop and maintain a relationship with their clients and patients. A great way to keep in touch with existing clients and find new clients is with email marketing campaigns.
This way you can direct traffic to your website, your blog, and your social media pages. This leads to additional appointments and referrals.
Gently remind patients about check-ups, or new services in your emails. Or simply share your new blog post.
Get to Work Marketing Your Medical Practice
Are you doing any of these things to market your medical practice? If not, you should get started right away, because you can be sure that your competitions is! Follow these tips and increase your client base.
Did you find this post interesting? Our site is full of marketing tips and tricks — keep exploring for more!
