According to one study, it only takes users 50 milliseconds to form an opinion about your website.
That’s why your website needs to have an attractive and engaging design. Giving your customers an engaging digital experience will help you increase conversions. Customers are also more likely to come back to your site to explore, interact, and even share your content. UX design firm that emotes and innovates user experience by incorporating research and user-centric innovations.
There are several factors that go into creating a beautiful digital experience on your website. Keep reading to find out how to increase your engagement with these important website design tricks.
Creating an Engaging Website
An engaging website not only attracts visitors’ attention but also keeps them on your site. The longer a user stays on your website, the higher the chance of you getting a conversion.
Here are some design tips for crafting an engaging website.
1. Simple Homepage
The homepage is one of the most important pages on your website. So, you should spend extra time making it look beautiful.
These days when it comes to web design, beautiful means simple. Having a simple homepage layout that doesn’t confuse your customers goes a long way to capturing their attention.
Too much content and too many links will overwhelm and confuse your users. Keep things simple with a full-page header that summarizes what you do. And use a button to direct customers to a page with more information.
2. Clever Use of White Space
Not every spot on your website needs to be filled with content. Websites lacking in white space tend to look cluttered and messy. Visitors often don’t know where to go and they may end up leaving the site in frustration.
Be generous with white space. White space helps to break up your content, making your website look pleasing to the eye.
Clever use of white space also helps to direct the user’s attention from one element to another.
3. Clear Fonts
The fonts that you choose for your website should match the feel of your brand. They should also be clear and readable. If customers find your website difficult to read, chances are they won’t come back.
When it comes to reading on a screen, sans serif fonts are generally the most readable. Some of the most popular fonts for body content are Open Sans, Roboto and Arial.
Serif fonts are often used as accents or for titles as they give websites a classy feel. Make sure your font-size is big enough to be clear and readable. 16-point is the minimum size you should use.
4. Responsive Design
Responsive website design refers to making your website look good on any screen size. Some websites look great on desktop but when viewed on a mobile device, the layout doesn’t quite work.
Mobile internet traffic is growing. In fact, some people spend up to 70% of their internet time on mobile. That’s why having a responsive website that looks great on any screen size is so important.
A website that’s badly designed for mobile devices will lower your engagement and hurt your conversions.
5. Easy Navigation
Customers need to be able to navigate your website effortlessly. There’s nothing worse than landing on a website and not being able to find the information you want.
All your main pages should be accessible from your navigation menu. Some sites make use of dropdowns to group similar content. Website navigation should be easy and intuitive.
Minimalist navigation menus are also popular as they leave more room on the page for videos and other visuals.
6. Strategic Use of Color
Use colors that communicate your brand’s message. The psychology of colors teaches us that different colors affect the mind in different ways.
For example, red tends to evoke strong emotions and is used by fast food companies to stimulate appetite. Yellow, on the other hand, evokes a feeling of warmth. It represents optimism and vitality.
By choosing your colors thoughtfully, you can increase your website traffic and engagement.
Enhancing Customer Experience
Another important aspect of increase your website engagement is user experience. If customers enjoy being on your website, they’re naturally going to stay longer.
Here are some ways to enhance your customer experience.
1. Brand Personality
Having a clear brand personality is a great way to engage with your customers. Your brand personality helps visitors understand what your company is all about.
Answering the following questions will help you craft your brand personality.
- What makes your brand stand out?
- What’s the message you want to get across to your customers?
- What is the unifying theme present in all your products and services?
Once you’ve identified your brand’s personality, you can begin to work this into the design of your website.
2. Optimize Load Time
Increasing your website’s load speed is a vital part of improving customer experience. Most people are very impatient. A slow-loading website is going to turn away many potential customers.
There are a number of ways to optimize your website’s load time. This includes reducing your image file sizes and choosing a reputable hosting provider for your site.
3. Analytics
Measuring your website traffic and page rankings is crucial for understanding if your site is effective at driving conversions or not.
There are also great tools out there to help you measure your customer’s experiences. Many of these tools, like Decibel, make use of AI and other advanced technologies.
Use These Tips to Create a Killer Digital Experience
You should now know how to build a website that delivers an engaging digital experience.
Simple designs that use a lot of white space look pleasing to the eye and help to break up different elements on the page. Your website should also be well-designed for mobile devices.
Customer experience is vital for increasing engagement. Create a website that communicates your brand personality and make sure to speed up your page load times.
If you found this article helpful, be sure to check out more content on our blog.
