We all know that mobile apps are becoming a genuine and exciting part of our daily life. We use mobile apps most of the time, however many hours we spend on our smartphone. Statistics show that US adults spend on their smartphones on average around 18 hours. Each smartphone consumer uses 30 mobile applications a month worldwide. You can imagine using a mobile phone without applications, especially during a digital era. Our lives were made simple and convenient with mobile apps.

Throughout the hospitality industry, like many other sectors, mobile applications have also improved. There was an increase in Mobile App usage in the hospitality industry. Tourism and entertainment are among the top categories of iOS and Android mobile applications. Many of the passengers have a smartphone and expect anything on their mobile devices.

However, the hospitality industry has a fantastic guest experience as compared with other sectors. This article concentrates on mobile apps that have changed the working of the hospitality industry.

Mobile apps may climb the occupancy rate

The study indicates that 76% of travelers find their smartphone to their best partner while traveling. Suppose you have a guest in your hotel, and after a tiring journey, he was ready to rest. However, imagine that it must go through the check-in time-consuming process; it is likely to irritate. If you have a hotel application, the client is provided for recording a hotel mobile app, making his/her a pleasant customer experience.

When he feels such a pleasure, he is likely to return to your hotel. Not only that, but it will recommend your hotel to friends and family too. According to research, 81% of business travelers are excited to use a virtual, online registration process in the future. While 79% expected that the use of VR for hotels will become a standard in the next ten years.

Hotel mobile applications offer the ability to order food online and can get real-time information refreshed to improve customer experience. The hotel’s application can also provide clients with cool places nearby or other essential details. It can engage them, served well, happy, and appreciated, which is ideal for the hospitality industry.

Saving time and resources

The average occupancy rate in hotels is 73.8%. Each month this figure is 6% turnover. If someone resigns, a new person is hired and educated who can waste plenty of time, energy, and money. It can take days to finish if you have hired a new employee and have to train them entirely using manual procedures.

In-App tutorials have made it easier to learn and train them to deal with the guest in a day or two. With the hotel’s existing applications and hotel training method, it is convenient to reduce costs and enable new hires to accelerate the process.

The hotel staff can view real-time data. Is it to provide real-time data such as room which is still to clean? What are the check-in times for customers? What equipment or minibar items must bend placed in the room? The employer can also fill the estimated cleaning time in the room to inform other team members. Thus, accurate data in real-time can lead to increased productivity hotel staff and provide a great customer experience.

Loyalty programs in mobile applications can lead to more bookings

Your hotel can introduce loyalty programs in the hotel’s applications to get more customers. The loyalty program can deliver offers and attractive discounts every time a book with a hotel stay. This will allow them to make reservations with your hotel further, and every time they do, they are rewarded.

Also, your application from the hotel enables you to inform your customers whenever your hotel offers. This will encourage them to plan a vacation, even when they are not, and book your application via the hotel, creating a good relationship between customers and the hotel. A very famous Hilton updates its implementation every year nearly 13 times and receives 20% of bookings by their hotel applications.

Feedbacks in Hotel App

Good reviews may lead to the attractiveness of new customers. For particular, before making a reservation, you are likely to review feedback. If any guest makes any negative reviews, they should solve this problem quickly by giving them some offers or making excuses, which can lead to a change of opinion.

Customers trust can be built post-pandemic through Hotel App

The pandemic has led to outbreaks in the world and people led to becoming super digitized. The hospitality industry has not suffered as much before without people who travel and stay in their homes only. However, mobile applications can allow hotels to connect to their customers. They can use these applications to inform customers about their security and video sales of hygiene of your hygiene and cleanliness procedures. Major brands such as Marriott began to disseminate information about their technological change.

Gather more customized guest experience information

According to the study, companies that adopt the approach the data are six times more likely to achieve their profit targets every year. accurate and relevant customer information makes it viable. A hotel application can be used to collect customer information and identify their tastes, their taste, and choice, which can, in turn, improve your services.

The hotel’s applications allow you to understand your guests, their preferences and requirements, help you properly do your best, and help you make appropriate marketing strategies. In 2017, 61% of travelers to the United States in mobile applications used to make reservations for their travel, and these numbers seem to grow in the future.

Conclusion:

For most industries of application development firms, including the hospitality sector, tremendous progress has been made in the creation of great applications. Hotels have been motivated to update their activities to reduce risk and create an excellent guest experience in technical fields. Since the pandemic, people are vigilant and limit their physical contact with their travel choices. A hotel app can play a significant role in this and attract visitors to a great extent.

Author Bio: Syamsundar Ozili is a digital marketer and technical content writer for DxMinds Innovation Labs Mobile App Development Company in Bangalore. He has written on various topics including content marketing and technology. He loves spending his time reading books, writing stories, and watching movies.