With the pandemic around and the vast amount of competition massage therapists face, it’s a herculean challenge to get clients and increase sales. Your business needs comprehensive digital marketing strategies to get found by potential clients, find prospects, and retain current clients.
As long as you select and implement the right strategies, your massage therapist will be able to deliver results, increase online visibility, and ultimately, be found by your ideal clients or customers.
Sure, it can be tough to look for the right strategies, but we’re here to help you stand out from your competitors. Below are some tips where you can boost online visibility for your clinic.
1. Establish a website
The primary step to increase online visibility is ensuring you have an established massage therapist website. Why? Because 90% of people use the internet to look for local businesses. This means, when your massage therapist business doesn’t have a website, you’re missing out on the chance to attract online traffic — which is necessary to increase online visibility.
Additionally, an established website attracts an audience. If your website lacks the following, you should start and set it up right away:
- Logo
- The “About Us” section
- Contact Information
- Operating Hours
- Services you offer
- Customer reviews and testimonials
- Blogs
2. Create Blogs
Creating blogs for your massage therapist business effectively boosts visibility in the digital landscape. Not only it gives you an opportunity to show off your expertise, but blogs also provide value to your audience. Plus, 77% of internet users regularly check and read blogs.
Posting blogs as often as you can increase your web presence and advance your website to rank higher in search engine results.
3. Prioritize SEO
Let your content rise in search engine results with Search Engine Optimization (SEO). While most people think it takes an expert to increase your visibility online, basic on-page SEO and quality content can assist you to score online visibility.
With a better SEO, visibility is easily achieved. You can boost SEO by:
- Publishing valuable content consistently
- Searching for keywords
- Building content around targeted keywords
- Creating a backlink strategy for your website
- Making sure your website is fast and doesn’t lag.
The best SEO companies in Canada include an SEO strategy that helps drive incredible organic traffic to your content and allows your content to rank within the top pages of search results.
4. Think About Off-site SEO
Now that we’ve mentioned SEO, remember to consider off-site strategies. This refers to the activities outside your website ranking higher in search results (which increases online visibility). Off-site SEO includes being responsive in social media, setting up Google My Business Listing, getting excellent online reviews, building a backlink strategy, and doing guest blogging.
5. Use Social Media
There are plenty of social media channels, so you just need to choose at least two channels suitable for your massage therapist business. Facebook and Instagram are two of the social media channels that work best for a massage therapist business.
A social media agency in Vancouver states that if social media is done right, it could earn your massage therapist business a significant ROI.
6. Don’t forget about Email Marketing
Speaking of ROI, email marketing continues to be a viable tool that provides increased visibility and most significantly an impressive ROI. Email marketing allows you to offer free resources such as webinars, free trials, newsletters, demos, or downloadable PDFs to reach leads directly as soon as customers hit their inbox.
7. Invest in Paid Ads
Paid aids will surely bring your massage therapist business into the spotlight. Google Ads, Facebook Ads, and paid content are the most common form of ads marketers invest in. The best thing about investing in ads is that you can monitor your campaigns and make instant adjustments.
8. Get Customer Reviews
Customer reviews make or break your massage therapist business. Reviews and testimonials serve as people’s gauge to go for your services. To increase your visibility online, encourage existing customers to make reviews on your site. You can also create shoutouts to social media platforms or display them where it’s easily visible to potential customers.
9. Create Partnerships
Content partnerships allow you to boost online visibility in a way that you create content for one another’s social channels and website. When a chiropractor in Whitby partners with other massage therapy services, it significantly contributes to a broader online reach for both brands. They can do partnerships through webinar co-hosting, podcast interviews, or blog guesting.
10. Work With Influencers
The last key we have to increase online visibility is to work with influencers online. Influencers are individuals who have thousands of followers online.
Usually, the reason why people follow influencers is that they feel like they share the same values in the community. So, when influencers start to promote your massage therapy services, followers think that your services align with theirs. This will drive them to check you out and increase conversion rates as well.
Tip: When choosing an influencer, ensure they have the right website and social reach.
There are many steps and tips you can follow and implement in your massage therapist business to boost visibility online. But with these 10, you surely are ready to survive in the competition while growing your overall business.
It may take a little while and a harder push to get good visibility online, but with good digital marketing efforts, you’ll get to have a major boost in your social channels and website.
