Lifestyle is an essential aspect to consider when looking at consumers’ choices. Just because two women have a similar age and income, it does not mean they would likely purchase the same, exact products. Why? Because the lifestyle they have influenced their behavior, influences how they choose a product, and what are the considerations when buying a product. For instance, a high-quality hair spray that packed in modern custom hair spray boxes will easily attract modern consumers. So, how this lifestyle can influence consumers to make their buying decisions? Here are the answers below.
What Is Lifestyle?
Before we go deeper, first we need to understand what the meaning of lifestyle is. Lifestyle is a common term to describe complex consumer behaviors. Lifestyle is a manner to fragment people into groups based on things such as sentiments, attitudes, and actions. Lifestyle describes the ways groups of consumers spend their time and money. Lifestyle can include some activities such as, cooking, bowling, hiking, car racing, attending charity events, interest in politics, watching sporting events, and more.
The Outlook
In the context of purchase that involves a high level of connection, such as a beauty product, consumers would consider several choices and progress beliefs about every single choice. Then they would advance the state of mind about the products, and ultimately, they would act on the behavior and decide whether to make a purchase or not.
For example, when it comes to purchasing hair spray, first those consumers would see whether the product is properly wrapped in custom printed hair spray boxes or not, in order to place this product into their consideration. Then they would see if the product could attract them or not by viewing every single detail of the product before they would finally buy it.
Social Status
Social status is included in one of the main elements of why and how consumers buy specific products or services. In fact, social status affects the quality and quantity of things that people buy. The rich people who have more money to spend on higher quality products might aim for branded products from famous brands. On the other hand, the lower class consumers will focus more on necessities they have to buy that product.
Now let’s compare the high class and low class in buying a beauty product. The higher class consumers would have more money to spend, and thus, they would think about style, brand, safety, and anything that highlights their status. This might make them choose a branded product that comes within exclusive packaging boxes. But the lower class consumers who have less money to spend will focus on what’s most important. They would focus bigger on the product’s safety and reliability, so they might end up buying an inexpensive product.
Product Engagement
The consumers’ lifestyle comes into play exclusively when they come to high engagement products. However, a product that could make a great engagement with consumers from both high and low class could success to make their own spot in the market. For example, a beauty product such as hair spray, even though this product is easy to be found in the market and come from various brands, but if it is packed beautifully in hair spray boxes wholesale, then this product has a great potential to attract consumers from both classes.
Self-Image
Self-image is also a strong aspect when speaking about how lifestyle influences purchasing decisions. The way a consumer feels they should look will powerfully influence which product they would buy. Take for example a girl who lives in the showbiz lifestyle, she would choose a beauty product manufactured from a famous cosmetic brand used by celebrities, as she would feeling good about herself and staying stylish by following the celebrities’ trend.
Wrapping Up
There are various factors that can influence consumers’ buying habits, and lifestyle is absolutely a strong one. How those consumers want to look combined with the money they earn, clearly outlines how their spending habits practice.
