Selling a product on Amazon is not easy. If you are a seller on Amazon, then to increase your sales, you need to attract as many customers as you can. You have to compete with many other sellers registered on the platform who are having product somewhat similar to yours. In such a scenario, it becomes very difficult to create a competitive edge. But Amazon product photography is a tool which if used properly can help you in persuading customers in a positive way for your business. For this, you have to avoid treating those pictures as a complementary thing. For making product images one of your best business tools, you have to ensure that those images are taken with skill, passion, and by using some psychological hacks. 

Nowadays, if there is any other thing other than quality that matters the most, then it is uniqueness. If you convince your customers that your product has something which other products don’t have, then you have already done more than half of the work. And this can be done with the help of Amazon product photography in a more efficient manner. In this article, we will be discussing why you should be using top-notch product images as a marketing tool to boost your sales.

How can you boost your sales by using Amazon product photography?

Because of the unique and strict guidelines of Amazon, you have to stand out from the rest of the sellers by using only the first product image. That’s also a good thing that the guidelines apply only to the first photo of the product and not the subsequent ones, where the bulk of the seller’s identity is showed. 

But it must be noted that choosing the first image is also very important as it is that image which will ensure the first clicks by the potential customers. Amazon displays the search results similar to the search engines, which means it is important to have proper content descriptions and keywords. Amazon also ranks search results based on traffic count and clicks. Thus, once you ensure a good start, the ball keeps on rolling. Now let’s discuss how Amazon products photography can help you in increasing your sales. 

• Simple and clear images play an important role: According to Amazon’s guidelines, you should display the product offered for sale, in the first image. It is the first image of the product with the help of which you can build the trust of the customers. If you are keeping the images of your product simple, clean and product focussed, then it actually attracts the customers as among the millions of the sellers, a huge portion of them don’t focus on this thing.
• Good quality product images to draw customer’s attention: Among all the sensory organs of the human body, the eye is the most useful organ, and probably optical processing is trusted by humans very much. Crisp and high-quality photos of the product convey the perfection of your work to your customers. But on the other hand, if the image is a bit blurry and not in alignment with the product, then it leaves a poor impression on the customer. Actually, it is related to human psychology. If humans are shown dark and dirty elements in a picture, then it triggers distrust and fear in them.
• Showing products from different angles: You can’t convince people to buy your product just by showing them a picture from the single side of the product. That’s not what you do when you buy products when you actually visit the market. You take a look at the product from all the angles and then decides whether you should buy it or not. Visiting e-commerce sites does not change the core customer behaviour. You must click the photos of the product from all angles, so that customer can carefully observe them and can decide whether that product will fit in his life or daily routine.
• Create need through product images: A good product image is not only for triggering the customer interest in the product being offered by the product. You should use product images in a certain way so that you convince them that they lack something without that product. In other words, you have to prove that they actually need that product. For this, you can show the product being used in everyday work and making lives easier. This makes them feel that they should buy that product.
• Use demonstrations: Not every person conceptualizes the product in the manner which the other person has done. This creates an obligation on the seller to demonstrate the product being offered by them with the help of images. Static images are used to show the customers the product being offered to them and their quality. Demonstration images are used to give the feeling of using the product to the customers. They started feeling that they own that product. Thus, with the help of demonstration photos, you can virtually put your products into action in front of customers.
• Text overlays are also important: It is not possible to establish a distinct identity for your product just be showing people a static and single image of it. For the majority of the customers, the multitude of features gives them value. You need to explain your product’s features and functions, and it can be done by using text in these images, which according to amazon’s guidelines, can be used in all the images except the first one. To explain the added features that your product offers as compared to others, text overlays are important. 
• Consistency is a must: Consistency is a major ingredient of brand making. It is not the case that branding matters only when you are producing the product you are selling. It matters even when you are selling products in wholesale. Consistency helps in creating comfort for the customers, which leads to trust. Thus, always be consistent in creating images for your products in the best possible manner.

These are the points that tell how you can boost your product’s sales by using the best Amazon product photography. There are many Amazon product photography service providers who are professional in taking great and detailed product photos according to the client’s needs. These service providers can be contacted in order to make your product photographs a marketing tool for your business.