When it comes to trusting online reviews, 84% of people trust them as much as they do a close friend. This makes it crucial that you cultivate your online business reviews.

When a potential customer searches for your business online, your reviews can establish a level of trust before the consumer even interacts with you. While you could sit back and wait for the reviews to happen naturally, this isn’t enough.

These five tips will show you the best way to get more Google reviews.

1. Ask for Them

The simplest way to get more Google reviews is to ask for them. If you happen to know that a client or customer is satisfied with your service or product, then ask them for a review on Google. You could do this in person or by sending them an email with a link.

You can’t just do this for a short time and stop, though. Reviews age, and as they do so, their credibility and influence wanes. Many consumers only look at recent reviews, and their distrust grows the older the review is.

2. Add a Custom Link on Your Website

Get more google reviews by adding a link to your website. It could be embedded in your website’s header or footer so that it’s present on all pages. Or you could have a lightbox popup that triggers when scrolling down the page.

This works because it makes it easy for people to leave you a review. It also gives you a bigger reach. This gives you more opportunities for getting reviews.

3. Ask Again

People procrastinate and are forgetful. They may have the best intentions to leave your business a review, but by the time they get home, they are distracted and forget. It doesn’t hurt to ask them again with a friendly reminder.

You could do this with a follow-up phone call, email, or visit. Or perhaps you have leave-behind cards that will stick around as a subtle reminder.

4. Earn the Reviews

If you want people to write your glowing Google reviews, you need to provide exemplary services or products. Only one in ten happy customers will take the time to leave you a positive review on their own. Significantly more unhappy customers will leave you a bad review as a result of their negative experience.

Because of this, it takes many more positive experiences to outweigh the bad ones. Strive to give every customer a positive experience and minimize the bad reviews. This will make your job easier as you focus on achieving a strong star rating.

5. Work With a Review Service

If you want to get more google business reviews, it can help to work with a professional service. They will optimize your efforts with effective calls to action and follow-up requests. This lets you focus on your business and not on asking for reviews.

Check out this link and learn how one business benefited from developing a Google review strategy with a professional reviews service.

Know-How to Get More Google Reviews

By following these tips, you’ll be able to get more google reviews and cultivate a stronger rating. Focus on giving every customer the best possible service. Then don’t be afraid to ask for a review and follow up with a second request.

Check out our other business articles for more tips and tricks to establishing a successful business.