Social media has now become an integral part of the marketing strategies of companies, and they have a dedicated budget, especially for social media marketing. Companies are using the limitless potential of social media to reach out to their prospective customers and sell them.
What was not possible before due to location constraints is now possible with the power of the internet. You can interact with your customers, know their requirements, get their feedback, and pitch your products and services.
Now that you know the boundless potential of social media. Let’s get to know the trends shaping social media in 2020 in this blog. But before that, you should know the sources of investment in digital media marketing.
If you are a start-up or a small company with not so consistent cashflows and thus, you couldn’t do social media marketing, then you don’t need to worry now.
There are many direct lenders in the UK offering start-up loans for bad credit borrowers. These are unsecured loans and needs no guarantor for the loan approval.
Let’s get to know the trends shaping social media marketing and how you can strategize accordingly to meet the changing demands.
- Changing Metrics
Marketing managers are observing the changing metrics in social media space. These days the success of your social media campaigns depends mainly on the metrics like the number of likes and comments, the number of users shared that post, the number of retweets your post received, call to action (CTA) etc. These are also the tools for engagement of your brand with the customers on the internet.
- Social Media Listening
Social listening is an extremely vital component nowadays because marketers feel that what is being said by the customers are more critical about your brand is more important than the number of people liking or sharing your post.
Always remember that your communication should never be one-way on social media; you should also listen to what your customers want from you. Observe what problems are they facing currently and how you can solve them. Read all the comments and customer feedback and reply to each of them politely. Apologize on a bad review or comment on your post or website.
You can use tools like Sprout Social, Hootsuite, or HubSpot for social media listening. If there’s a financial constraint at any stage and you think that you need money now, then approach any direct lender online.
- Targeted Ads
Your advertisements and posts should be advanced and customer-centric. Brands are investing a lot on this aspect OF dynamic and advanced ads these days. This makes it easier for brands to encourage customers and get direct business from them via social media.
There are ideas and tools for targeted ads like Facebook’s personalized advertisement experiences that will assist you in knowing how to show the products creatively to your customers. It has automatic movable formats and the required CTA. Instagram also has many such features for direct social selling and targeted offering ideas.
Even LinkedIn has features to target specific B2B customers according to the filters you set.
- Rise of Influencers
The use of social media influencers by companies is on a rise as they allow the brand to reach a wider audience. Brands are collaborating with the top and credible influencers as a part of their digital marketing initiative. It was an untapped territory hitherto, but now it has picked up pace in the UK market.
These influencers have millions of followers and brands use them to pitch their products to reach the fans of influencer and make them your customers.
- How about Stories?
Online stories are it Facebook stories, Instagram stories, Whatsapp stories had been the most significant trend shaper last year.
The amount of users on these platforms is an astronomical number, and everyone like and watches these stories. These interactive stories and opinion polls are a great way of engagement; it also creates a brand buzz.
It compels the audience to check your social media page as to what else you have to offer to them.
- Prefer Video Content
There are many ways and mediums to publish your content in the form of blog posts, pictures, videos, memes, GIFs, stories, infographics etc. Prefer using video content as people these days are short of time to read a verbose blog.
Also, the attention spans of the audience are short these days with multiple brands.
According to many research, video content is the most-liked and shared content on social media. It is the reason YouTube is becoming the hotspot for all these marketing activities.
Instagram also revolutionized the process with IGTV video features.
- Change is the only constant.
As a brand, you continuously need to reimagine the ways to engage with your audience on social media platforms. This trend picked up lately and has been the frontrunner in this race.
Companies are continually experimenting with their social media strategies to strike the right balance. You should too do that, analyze the growth of your online campaigns and posts and learn from it.
Don’t repeat the same mistakes, and keep experimenting by adapting to new social media channels, using different modes of engagement, try out the new forms of content, use smart hashtags etc. What matters at the end of the day is the return on investment, and not the channel or post.
