Video is a potent tool to enhance sales. Nearly 81 per cent of customers search for details about a product online before deciding to purchase online or offline. So, as a goal-driven salesperson, how can you make a great human connection that helps forge trust and usher people to buy your product? The answer’s simple. You must provide your prospects with data that explains your business and helps customers feel comfortable taking the plunge. Nothing better than a video for this purpose. One of the solutions for using video in sales is a video tech platform that leverages advanced AI technology. It enables sales teams to deliver video content to several prospects in minutes. Given below are some easy ways to use video in sales.
Answer FAQs before Meeting
A majority of your potential customers are those whom your sales team has answered many times before. So, they should answer these questions at once by creating a sales video. This video addresses all the frequently asked questions. You can upload this video to video-sharing platforms like YouTube. You can also send them to your prospects before they meet with your sales team. So, when the time comes for your prospects to meet you, they’ll be up-to-date with all your products and services. These videos also effectively streamline the data your customers need to make their buying decision.
Use Personalised Follow-up Videos
You might always consider emails as the only way to thank your customers for their time. While doing so is thoughtful, it’s also highly predictable. When you use a personalised video to thank your prospects for spending their time and briefing about what you’ve discussed, it can solidify your bond with them. You can efficiently make these videos using an app and ensure a highly professional feel. Using such personalised follow-up videos in which you speak the prospect’s name makes the listener feel good. You should thank them for their time. Remember to speak authentically.
Make Video Voice Mails
Your customers get approximately 96 emails per day. In such a situation, trying to be distinct and catch their attention while sifting through their emails can seem like an impossible task. But it would not be so if you sent an email with your smiling face behind the play icon. Most people get an urge to click on those things in which they see a natural person. In this video, you can record a short clip of you saying what you would write otherwise and also ensure to mention it in the email subject line.
Three Kinds of Videos for Sales
You can use videos from the three categories mentioned below to boost sales.
- Webcam video – These are also selfie videos and provide a face-to-face personal connection. Use them to forge a relationship and familiarise prospects with your business and team.
- Screen share video – These explain complex topics in an accessible format. Use them to show rather than tell your prospects why you connected with them.
- Video playlist – These will allow you to track a personal recording in a pre-recorded video. So you’ll get the advantage of a detailed explanation without recreating it every time.
You can use AI-powered solutions for using video in sales that have various scripts and templates. Such apps help you create your message in a video format in a significantly shorter time. It also contains an in-app teleprompter that enables you to read your scripts off the screen. The in-built tracking abilities in the app help you determine your sales team’s success.
