An online platform like a website or mobile application is the basic requirement for running an eCommerce business. It is advisable to invest in online portals without any compromise because they are the only sources to reach your potential customers. If the E-Commerce platform has not adequate content and tools to engage potential customers, it will directly affect your business. Payment acceptance gateway should be on the list of your priorities to consider. How conveniently customers can make payments decides whether they will visit again or not. Therefore, consider some important factors in mind while integrating payment acceptance buttons on your website or on a mobile app. Below is some useful information for the success of your online business. You cam also visit accepting Bitcoins as legitimate payments.
Considerable things while integrating eCommerce payment gateway with your online business
1. Multiple payment gateways
It is advisable to integrate multiple payment gateways with your eCommerce portal while getting ready for sale. Customers of different financial backgrounds will visit your website for shopping. They may prefer a credit card, debit card, or digital wallet as per personal convenience. Don’t let your potential customer bounce to a competitor’s site just because you don’t have a payment acceptance gateway according to their choice. Do some research on the preferences of your targeted customers by studying the websites of competitors.
2. Easy to integrate
There should be no complication in integrating eCommerce payment processors with your website. Nowadays, smart payment acceptance buttons are available that you can integrate with just two or three lines of HTML code provided by the seller. More complications in integration may create difficulty in website maintenance later.
3. Leave a room for cryptocurrency payments
Cryptocurrency is the future of eCommerce. The number of cryptocurrency users may be less at the current time increase. It is also possible that many potential customers are willing to pay in cryptocurrency but they find the option. These wallets are powered by blockchain technology.
4. 24 x 7 technical support by gateway providers
What is the service quality of the payment acceptance gateway? Technical glitches may occur at any time with payment acceptance gateways. eCommerce businesses work 24 x7. Therefore, all integrated services should be fluent enough to support customers at any time. If there is some problem with making transactions, your potential customers will shift to the competitor’s sites instantly. In order to tackle any kind of technical problem, a support team should be available every time on just a phone call. Make sure that they have a good reputation in quick response services.
5. Compatible with all devices
Choose only top payment gateways that are compatible with all devices whether the customer is using a smartphone, PC, or tablet. Despite different operating systems, the interface should be convenient enough to operate uniformly.
6. Certified gateway provider
It is your responsibility to make customers feel in safe hands while making transactions. Giants of e-commerce portals don’t have to face the issues of payment acceptance gateway credibility because of their big name. However, newly introduced and emerging businesses have to win the confidence of potential customers. For secure payments, always choose security standards like PCI-DSS. Request them to provide complete information regarding their license and certification.
7. Easy checkout steps
How conveniently a customer can make payments is also a part of the user experience. Your subscription eCommerce platform should have easy and least possible steps to follow. Try to find a payment acceptance gateway that also allows guest shopping without creating an account.
This is everything you need to know before investing in payment acceptance gateways. Always remember that more options mean more possibilities of engaging potential customers.