In running your company, how often would you say it is that you go the extra mile for customers?
When you take the time to do all you can for customers, many of them can pay you back. That is with their patronage and of course dollars.
With that in mind, should you be doing more for your customer base moving ahead?
Strong Customer Service Goes a Long Way
In doing all you can for your base, you can open the door to more business and improving company revenue now.
First, you want to look at what services you provide for customers on a regular base.
As an example, do you offer any membership services?
Such services can prove quite popular with many of your customers. That is they can unlock a door to more goods and services from you that others would not have minus subscribing.
The best thing to do is survey your customer base from time to time to see what it is they in fact want. You have no idea of how best to serve them if not knowing what they are looking for.
Another key piece of the puzzle is to know if your pricing is comparable to what competitors charge. If charging too much for similar things, there is a good chance some of your base will go elsewhere. Losing more and more of your customers to the competition can be the beginning of the end for you.
If you run a Software as a Service (SaaS) business, have a strong sense of SaaS subscription pricing models.
Your goal is to get customers in the door and/or online feeling good about what you charge. The hope is as you need to raise prices over time, you’ve done enough good to keep the bulk of your base sticking with you.
Speaking of those customers, also look at the discounts you offer them during the year.
For example, do you provide discounts for any senior citizens coming to you? Many businesses do offer discounts to those folks ages 55 and up. If you’re not doing this, you could be missing out on business and even turning off some of your older base.
The same goes for offering discounts to those folks with current or past service in the military. There are many brands offering discounts to those who’ve served the country over time. If you’re not doing such a thing and your competition is, you can be missing out on more business and revenue.
Last; you want to treat customers as you like to be treated when you’re the customer somewhere.
Put yourself in your customers’ shoes in how you and any staff you have treat customers. Would you want to be treated that way? The hope is you say yes. That would mean you’re doing a good job of treating those coming to you for goods and services.
In doing all you can for your customer base, consider it a good investment for all you’ve worked hard for.
