How Google Views Ranking in 2021

Today’s web sites can be much sophisticated, but whatever hardware and software it requires, a dedicated server package seems to be the heal-all and is really the optimal way to implement complex ideas and score success, let alone to solve problems like site’s low rate. 

But Google never gives up to mount challenges for web sites’ owners and in advance of 2021 it presented Web Vitals – a number of implements designed to meter the so-called “user experience” and thus help Google rank the sites “still better than now”.

The question is if it is possible to display experience in figures. Google answers “yes”. Another question is how dedicated servers are prepared for the new extreme and to answer in the affirmative, first let’s put things straight with the Web Vitals.

Page Experience Digitized

The aim of Web Vitals – a series of specifically calculated indices – is to expose the entire picture of customers’ experience with I-net sites. Among them Google puts emphasis on the Core Web Vitals, which should by all means be taken into consideration in case SEO and Google Website Ranking are not mere empty words for you. 

The idea is to portray the customer’s experience with the following categories: loading criteria, level of interactivity and visual stability rates, three digital embodiments of which will be LCP, FID and CLS metrics, respectively.

LCP

Or, Largest Contentful Paint is at the back of the acronym and its function is to measure the time needed for the largest component on the site to become visible for the user. 

Whatever content it is, it should be loaded fast enough to make your visitor actually feel it goes fast. Say, your website represents a blog with texts, furnished with images and video. Apparently, the longest video on the site will be an object for LCP. Thus, optimizing the video content, your web site will appear faster and its LCP will be less.

You should bear in mind that there can be several stages of the content coding and LCP metric can change according to an element which “tries to appear” at the moment. In the blog example, the visitor first sees a title, then it can be an image and so on. As all these components emerge on the screen, it takes them a certain time to load. And there will be a certain LCP for each of them. Thus, LCP gives us a dynamic picture of the loading procedure, due to which all content can be examined and optimized. 

Actually, Google expects your web site’s LCP is no more than 2.5 seconds. But it won’t tolerate the figure over 4 seconds, that will be considered as “poor user experience”. The interval between 2.5 and 4 seconds tells that your web site needs the content optimizing. 

How to improve LCP? You have to fix your web site’s loading process. A number of factors can cause problems with it. In case of dedicated servers, it is scarcely possible that the server itself can be the reason. Thus, the issue can be in the content itself. You have to check up all that might have provoked the slowing down including images, plugins, menus, pop-ups etc. 

Modern web sites utilize widely JavaScript and CSS, much appreciated by those who create dynamic websites. But in the extent of slow web hosting, minimizing the CSS together with JavaScript is the only option to improve LCP. However, the dedicated server permits not only installing associated software, but it also supplies the end product with all necessary optimization tools as well as provides its proper functioning. 

FID

First Input Delay is another metric designed to show how fast the browser responds to the first user’s click on your website, that is, it shows your website responsiveness. If a visitor sees the whole site fully loaded, but not a click makes anything happening, it contributes to that visitor’s bad experience with the website. 

The more complex site the slower can be the browser’s response. FID therefore an opportunity to identify what causes your web site’s slow reaction. But the problem is that FID cannot be measured without at least one visitor to the website. And here, this visitor’s network quality plays a significant role. Figures can also vary from user to user. Thus your server ought to make sure your network’s quality to support even the users with slow connections. 

If Google is to be trusted, a good FID is under 100ms. Everything that is not within 300ms is regarded as poor performance. 

What can delay the response? In most cases this is JavaScript again, so, if you do not want to choose the least of two evils, consider shifting to a dedicated server, or at least, a VPS. 

CLS

Cumulative Layout Shift is aimed at indicating how “stable” your web site loading is. Put it otherwise, it detects if content parts “jump around” the page while it loads. For instance, while the website page is fully visible on the users’ screens, some elements of it still can be in the course of loading. Thus, the user tries to click, for example, a button to close a popping up offer, but your page doesn’t respond at once – it does it a bit later, and the most frustrating thing about this is that the page has scrolled a bit and what is actually clicked is exactly the “accept” button. What can be more irritating?

Thus, Google and your customers can endure CLS less than 0.1. What does this figure mean? It represents “severity” of unexpected layout shifts happening on your web site, when busy with the loading process. If the index is higher than 0.25, it shows bad performance. 

In most cases, a bad CLS is caused by JavaScript ads dependent on an external resource, but sometimes images also share the blame. Their size should fit the code, so the browser doesn’t have to spend time “thinking” how to put them onto the screen. Whatever content it is, you should store a place for image content – if there is any – so the loading can run without a great layout shift on the screen. 

Core Web Vitals Meters

The monitoring of Core Web Vitals can be made with the help of numerous e-instruments, e.g.:

1. PageSpeed Insights API is a full-range measuring instrument which enables LCP, FID, CLS and other metrics and also would give you advice on what can be improved. 

2. Lighthouse is now able to screen the entire web site’s performance, even more detailed than PageSpeedInsights does. Plus additional SEO verifying. 

3. Search Console may be employed in your browser to get regular Search Console Core Web Vitals reports. 

It must be added that we can expect more and more measuring i-Net tools since the Web Vitals are planned to be developed and completed with new ones. 

How can a dedicated server improve LCP, FID and CLS?

When moving to a dedicated server or affordable bare metal server, one always determines its entire capacities including processor, memory parameters etc, to raise their web site production to the highest level. One of the key options of dedicated servers is the ability to manage the whole performance including the site’s rate. 

The situation with “the slow server” here is almost impossible as the dedicated server ensures the web site’s speed thanks to such characteristics:

• Exclusive use of the server with an option to obtain a ready-to-use ecommerce site perfectly attuned for your business needs. As long as you are the server’s only tenant, you choose the type and power of the CPU, you define the memory volume. There won’t be a score of clients right beside you on the server, so you won’t share its traffic. 

• High productivity practically without any downtime periods is provided, because dedicated servers function on the basis of an industry-level environment located in secure data-centers with a well-thought backup program together with safe power and cooling systems.   

• The highest level of customizability allows you to manage the entire life cycle of your web site. However, you need to know much about programming or employ a good specialist on this matter, but the output is worth doing that. 

• Root access with the ability to install various monitoring and debugging software. You won’t need to ask permission from the host to set whatever you wish. 

• High standards of security. You only frame the rules. You define the very security soft you wish. It can be all kinds of security services, firewalls, DDoS protection tools as well as backup software. 

Thus, employing a dedicated server, you may not even notice all those innovations from Google, as dedicated servers are destined to implement the idea of a splendid user experience right on the screen. You simply score its prima advantages.