You know more about your business than anyone else. It’s up to you to create a business name that will identify you to your potential audience. It needs to be professional, but it also needs to be memorable. If you are looking for small business name ideas, start by looking at yourself. Find something that represents both you and your business. As time passes, the name you create will also be connected to your reputation as well as how you are rated when it comes to quality and workmanship.
What’s Your Hook?
Every business name should have something that is catchy or attractive to potential customers. This is your “hook”. It grabs their attention, all you have to do is reel them in. A small business name should make sense. It can be incredibly simple using your name and what you do. You could also make it quite catchy just by using a small play on words. Flo-eze Plumbing, for example, implies that the company will make your plumbing flow easily. Simple things that will make your potential customers curious about you.
Make It Memorable
The name you choose for your small business should also be memorable. You want people to think of your business when they hear your name or see your logo. You also want your name to be the first thing that pops into their heads when they need the services or products you offer. Coming up with a slogan that represents what your business is all about will go hand in hand with the name you choose making it easier for people to remember you and your company. Above all, you want people to smile when they think about your business. Make a positive connection!
Build Your Brand
If you want to build a solid brand strategy, you start by coming up with the perfect name. Your brand tells people a lot about you. The brand you create will bring to mind not only the name and slogan of your business but will also be supported by your reputation and your standing within the community. Are you a part of local organizations like the Chamber of Commerce? Are you active when it comes to community events? All of this goes into building a solid brand that shows people what you are really all about. One of the basic things to remember about branding is that it all starts with a name.
Come Up with a Name You Love
Another thing to think about when coming up with small business name ideas is to find a name you love. Once you choose your name, it will stick with you. You can’t just change it on a whim. As your company grows, your name will be connected strongly to your brand. Changing it could disrupt that connection, making it difficult for your customers to maintain that positive connection you have established. If you choose the right name from the beginning, and it is something you feel passionate about, you will be able to come up with advertising ideas and campaigns easily.
Small business name ideas are not hard to come by. If you know your business and love what you do, coming up with a good name can be easy. As you start to throw ideas around, have your friends and family give you their opinions. They may be able to think of something catchy because they are outside the situation. Once you narrow it down, let the names sit for a day or two and then take another close look. Choose the one that really speaks to you and you will have it made.
