Building a relationship is the key to a successful digital marketing strategy. Day by day, marketers are adopting new techniques to develop and maintain their reputation in the market. All in between these, Blogger Outreach is one of the most powerful tactics to fulfill the gaps between business and potential customers. It has the ability to build secure connections and aim to provide more leads, increase brand awareness, and improve engagements among customers. For example, many companies, including SEO company in Bangkok, have specialists that approach bloggers with the right strategy.

However, this write-up will explain the detailed guide on blogger outreach for SEO and ORM.

Table of Content

What is Blogger Outreach

How to Do Blogger Outreach

    • Find Relevant Bloggers

    • Pick your Keywords

    • Make a Highly Targeted Pitch

    • Build a Relationship Through Social Media

    • Contact Bloggers Through Email Address

    • Share a High-quality and Grammatical Free Content

What Things Need to Consider To Avoid Mistakes

    • Be Professional

    • Test Headlines

    • Hire Specialists

    • Connect With Emotions

    • Give a Compliment

    • Approach Bloggers in Submission Way

Wrapping Up

What is Blogger Outreach

Blogger outreach is the process of connecting to targeted bloggers through social media, emails, or any other medium in order to request them to post content. In addition, it is a strategy that helps to establish a relationship with influential marketers to build links and increase sales of your business. Blogger outreach accommodates customers with reliable information and reduces the uncertainty regarding your services. 

The bloggers present the business information and its services among customers to build their trust towards your brand. According to a report, “nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels.” Therefore, it is inevitable to invest in this technique by  finding relevant bloggers and receive an appropriate SEO value from it.

Before embarking on a blogger outreach strategy, it would be imperative to identify every aspect and purpose. When it comes to your association with a blogger, link equity, ranking and site relevancy all are important SEO assets. That’s why, for Search Engine Optimization (SEO) companies, this is usually the addition of relevant and contextual links. Whereas, online reputation management (ORM) campaigns can eliminate the problems of negative link building and rankings. 

How to Do Blogger Outreach

You can build a relationship with bloggers through the online and offline medium. Either you can meet bloggers at events or conferences or reach out to them through email or social media. By approaching them in the right way, you get a far wider audience, and your content has the potential to go viral. So, how to do blogger outreach? Let’s have a look at the following:

• Find Relevant Bloggers

How to find bloggers? How to reach them? Which blogger has an audience to promote your content among them? You need to pick the bloggers with your effective blogger outreach strategy. It is recommended that you pick a small number of bloggers to target your outreach efforts. When you take the approach of trying to connect with a lower number of bloggers, it means that you can focus on really high-quality outreach. 

So, start the outreach strategy with a person whose blogs you are already following and enjoying. In addition, you can find bloggers on various social media platforms like Facebook, Instagram, Twitter, etc. You can email a few SEO and marketing bloggers for requesting to post your guest post on their site. But, make sure you build a good relationship with them with quality content.

• Pick your Keywords

Keyword research is an essential factor in reaching out to the most famous bloggers. It will show a heavy hit-list of top bloggers. You have already done keyword research for your website. With the help of these, determine what type of broad keyword topic and a list of associated long-tail phrases mostly used by bloggers that must be related to your services. 

In order to find long-tail keywords, type your broad keyword topic into Google, and scroll down to the see the bottom of the first SERPs. You will see a list of relevant search terms that people have been searching for on this topic.

• Make a Highly Targeted Pitch

Whether you are approaching your customers through the email address or social media, make sure your pitch is highly relevant to the blog and individual you are communicating. Instead of going with simple guest posts’ information like title, you need to be highly relevant. 

Make sure your concepts are matching with their existing blog post ideas like types of content or blog they regularly create. In addition, you might also figure out where you are going to publish it. So, pick the right blog, you would like to get published and then come up with a perfect and catchy title that resonates with their editors. Do not forget to add an enticing outline, as this would be an ideal fit for them, and chances will be much higher to generate higher traffic on site. 

• Build a Relationship Through Social Media

How to stay connected with your bloggers for a lifetime? Maybe you approach your customers with perfect pitch and relevant content, and they accept it. But before all of this, it is better to establish some kind of connection with them through blog commenting and social media. 

Before emailing, leave a thoughtful and useful comment over their posted blogs one or two weeks before. Make sure your comments are genuinely remarking to the conversation. 

A nice and charming gesture should be shared with your bloggers’ blogs on your social media channels. This will be genuinely helpful in making some presence in the market. But, it is only possible if you are adding some excellent commentary, asking a compelling question, and tagging the blogger. Make the post more reliable with a little snippet to the social share like “I loved tip #9 here” or “great advice on SEO for new bloggers,” rather than simply sharing the link or title. The more you make the post extra personalized, the more likely it will make a lasting impression.

• Contact Bloggers Through Email Address

While requesting your bloggers through email for blogs, make it more clear and straightforward about it. To make your request clear and simple, it is a good idea to create a subject line that reflects what you are actually asking for. Keep your sentence catchy and clear like “Would you share my post about beginner-friendly SEO?” or “Guest post submission: Ten Ways to Get Your First Hundred Subscribers.” 

After making your subject line clear, it would be recommended to position your pitch high up in the email, so the recipient gets to the purpose of your email. Keep your blogger outreach email short, so it can easily open up a line of communication, provide value to your recipient, start forming a relationship, and eventually allow you to ask they will not to refuse. 

• Share a High-quality and Grammatical Free Content

Once you have written blog posts for blogger outreach, make sure you carefully edit and proofread it for any mistakes. Rephrase the sentences that are ambiguous or unclear to make them more straightforward for your recipient and customers to understand. Some easily confused words and phrases will not be accumulated by every spell checker tool, so it is necessary to proofread the entire content to remove the minor and major mistakes. A small mistake can ruin your business relations with your recipient, so avoid such problems to provide the best possible first impression. 

What Things Need to Consider To Avoid Mistakes

Let’s have a look at the following things you need to consider while reaching out to your bloggers.

• Be Professional

While thinking about approaching a blogger, make sure the professionalism and your actions reflect in your pitch. Therefore, it is necessary to add some attractive and clear subject lines. If you received an email with an uninterested subject line, would you open it and reply to your email? Think about what emails do you open? How did you know it was spam? All of these queries will guide you to the answers.

• Test Headlines

If you are unsure about your headline or titles, then test it. What type of information are actual customers looking for? How should the title be on this?  Which title draws out an emotional response?

• Hire Specialists

In order to protect your email from spam, it is recommended that you need to avoid spelling or grammatical errors quickly. Many companies hire real people or specialists to read and write emails in English. For example, many SEO companies have such experts who can write such catch lines, which are included in their SEO services.

• Connect With Emotions

For eliciting an emotional response to an email in bloggers’ minds, it is necessary to guide the reader toward the path you want. It can be possible if you read the novel to exploit your ego and guilt. 

• Give a Compliment

While approaching your bloggers, do not forget to give a sincere compliment. You need to pay a compliment to start a conversation successfully. It can be like “Great Blog”, “Thanks again,” and many more. Make sure it is more akin with wow factor. It will allow them to respond to the conversation positively.

• Approach Bloggers in Submission Way

If you are offended by the blogger, then try to make a connection with them in the submission way. For example,  “Since you haven’t replied to my other emails, I thought I might have offended you and I’m really sorry for that. That certainly wasn’t my intention. Please let me know. If you would like to respond, I would love that and won’t hear from me again otherwise.”

Wrapping Up

The points mentioned above help you in every case for reaching out to your bloggers. By starting your outreach with a right and engaging content, you will not be far away to succeed in your efforts. For this, you can hire a digital marketing agency. It is not about sending out dozens of emails in a day. It is about finding a right and a smaller number of publishers to build a strong relationship with them.

So, always ready to provide high-quality and informative content with great ideas that the blogger’s readers will love.