Big data is one of the most talked about technologies and it has impacted our day to day lives like nothing else. On a regular basis we hear so much happening in the world of big data. And, a lot of it is not effecting our day to day lives as well. Big data is undoubtedly playing a significant role in our lives, but, the question is: is it impacting on a daily basis? Well, in some cases yes. There are certain big data use cases that are impacting our day to day tasks. In this article, we will talk about a few of such big data applications.

Let’s understand the ‘real’ meaning of big data

Big Data, as the name goes is a collection of gigantic number of data sets, by gigantic we meant, there are millions of terabytes of data sets. With every passing day, you will find more use of big data and the related technology. For example, there are so many remote sensors which are being used for the collection of the data. They are installed in a lot of the things that we use daily, like our vehicles. As, big data collection and management is becoming smoother day by day, therefore, there is a rise in the use of AI (Artificial Intelligence) and ML (Machine Learning) as well. Therefore, the world is able to make the most of the big data.

Here’s how big data is used in our day to day activities:

• Big data is transforming the food industry

Big data is changing the way the fast food industry and the restaurants are working these days. One of the coolest application of big data analytics is the monitoring of the drive-thru lanes. With the help of big data, the food companies and the restaurants are able to monitor even the drive-through lanes. And, based on the outcomes of the big data analytics, even the menu features can change. Isn’t it exciting? Say, you are moving in the lane and suddenly you see the LED screen with the menus changing based on a host of parameters. So, in case there is a lot of crowd, then the screen might show up some items that can be cooked and served quickly. However, if there aren’t a lot of people in the queue, then the screen might show the complete menu or some special items which may take some more time to prepare.Also Read:   Bollywood movies shot in Sydney, Australia

This is just one of the most exciting examples, however, big data is used extensively in the food industry, especially for marketing. A lot of big restaurants and food companies are using the big data analytics related to the customers to change their offerings. To learn more about the latest advancements in drive-thru technology visit https://www.rssts.com/drive-thru-technology/ for the latest systems available.

• Big data has revamped the online shopping experience

Big data is used tremendously by the online shopping industry or the ecommerce. As it is, the world of online shopping is very competitive, therefore, every ecommerce firm needs to try new and exciting ways like java development solutions to improve the business. Big data is really helping the online shopping firms to amplify their business. With the help of the big data analytics, the companies can easily understand what their customers actually want. And, then based on that information, the companies can formulate strategies to lure the target audience. Basically, the suggestions and recommendations offered by the online stores are a result of the big data analytics. And, such suggestions and recommendations definitely make the shopping experience a lot better. At the same time, the online shoppers are even using big data to boost their marketing initiatives. More personalized campaigns can be curated with the help of big data.

• Big data has impacted the banking and finance sector as well

Banks and the financial institutes are using big data extensively too. We get so many calls from various banks to get loans or credit cards. That is the outcome of using big data. And, these calls sometimes turn out to be extremely useful for us. And, at the same time, financial institutes are also trying to strengthen their security parameters with the help of big data. Let’s understand this with an example, say you shop regularly from the grocery stores but the amount that you using your card isn’t very high. You have been constantly using one card from one bank for these purchases only. Now suddenly, a lot of amount has been paid using the same card to a garage or a gas station. Now, this is when the banks will read the big data and might even verify the details of the happenings to make sure that there aren’t any chances of theft or fraud. At the same time, banks are also using big data for marketing and sales, and for offering customized offerings to their target audience.

• Big data is creating a buzz in the weather forecasting industry

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We know that a huge number of weather sensors and satellites have been installed in almost every part of the world. Therefore, there is no doubt about the fact that a huge volume of data is being collected. And, that data can be used to assess or monitor a host of conditions related to the weather and environmental. For example, the data is used to study global warming as well. And, there is no doubt about the fact that big data helps to forecast the weather conditions. At the same time, sometimes, you can even get to know more about the natural disasters through big data. But, most importantly, big data is helping the firms to be prepared for the changing weather and environmental conditions.

Big data has been used in a host of industries including healthcare, education, agriculture, automobile etc. But, there is a lot of impact that it is making in our day to day lives also. As, in a host of different ways, we are using big data in our daily activities. And, in the coming future, the use of big data is expected to grow more.