In consideration of the particularity of the product and the importance of correct product labeling, we pay particular attention to the packaging and labeling of our products. In addition to careful compliance with the relevant legislation, we are committed to ensuring that all our products are packaged to maintain their characteristics in the best possible way and provide the final consumer with all the information for the optimal consumption of our products.
- Packaging is the branch of marketing that deals with the analysis, design and production of the packages in which any product is presented, to make it easily identifiable by consumers.
- The term “packaging” is of English origin and means “packaging”, although for common use it is associated with all kinds of wrapping, from gift packaging to actual packaging.
- In any case, the way in which a product is presented must incisively strike the consumer’s attention.
How to design packaging
In addition to carrying out a protective function towards the articles contained, the package also serves to spread a message that can be of a graphic nature (images) or verbal (logos and phrases).
- Ultimately, it is a tool capable of communicating incentives to the consumer to lead him to a purchase choice, as well as conveying promotional operations, such as offers of discount coupons or gifts.
- Packaging is closely linked to branding as a certain type of packaging must be associated with a specific brand, according to the long-established concept of brand identity.
- Even if there is no absolute certainty that a pack is of unanimous approval , given that its aesthetic appearance may not please everyone, it must still guarantee all the requirements, which are functionality, storage of goods and display validity.
- Particularly sensitive to the problem of recycling, package manufacturers are increasingly oriented towards materials with low environmental impact, favoring natural and environmentally friendly products.
- It is a fact according to which any product, even characterized by excellent potential, without adequate packaging, with a good chance will not have positive results on the market.
What are the rules of packaging design
Even if each message must be customized in relation to individual needs, evaluating all the most incisive and characterizing aspects, there are still some general rules that must be taken into consideration.
Aspects related to the physical storage space
Here we mean both the physical problems of the warehouse space and the logistical ones. Basically, a warehouse where, for example, it is not possible to maintain a constant optimal temperature , but also one in which it is more complicated to move a stock because it is not positioned optimally. Problem orders that can therefore be a consequence of both the storage structure and its organization.
While once the packaging of goods was a simple wrapping indicating the characteristics of the product, today its role has changed drastically, acquiring a crucial value in the relationship between brand and consumer. Thanks to the fact that the pack represents the first and fundamental physical contact with an object, the importance of striking the senses of the potential buyer has therefore become particularly relevant. The first sensory solicitation is of a visual type, since the observer happens to lay his gaze on a product which, only if properly packaged, can also attract attention. The logical path therefore first includes sight and then the brain. This is true for the custom cbd boxes as well.
The golden rules of packaging concern the main aspects of its purposes, which are:
- inform
- to surprise
- to attract
- express identity
- make the product unmistakable
- enhance
- simplify storage
- optimize transport
- facilitate use
- Ensure sustainability.
- Inform
The basic function of any packaging remains to inform the consumer about the requirements of the goods, both from a constitutive point of view (materials used) and functional (correct use).
