Did you know that you can sell Medicare? 

That’s right! Anyone can pursue a health insurance license to start selling Medicare plans.

You’ll also have to pass a test by the Centers for Medicare & Medicaid Services before dominating your sales journey. But then it’s finally time to dominate sales by implementing digital marketing.

Digital marketing strategies are customizable, expansive, and scalable. Today, we’re diving into some of the best strategies to use online when it comes to digital marketing for Medicare.

Identify Your Audience

The most important part of selling Medicare is ensuring that you know your potential customers. Individuals who are aged 65 and older qualify for Medicare plans.

However, so do individuals who have been diagnosed with ALS and other health statuses. These include End State Renal Disease and younger individuals with disabilities.

Make sure that your targeting and messaging will appeal to these groups.

Many digital marketing tools including Facebook and Google Ads will allow you to target people based on their interests. You can increase bids on keywords in Google Ads based on their lead generation rate. In Facebook Ads, you can target individuals of ages 65+ only in some campaigns.

Medicare Messaging

Insurance is a tricky subject and product to share. Medicare is a vital product for some people and can offer lifesaving coverage. On the other hand, you don’t want to mislead potential customers.

When copywriting for your digital marketing efforts on Medicare, be clear in identifying who and what your plans cover. Make a few campaigns based on age qualifications only, and a few based on specific medical conditions.

Delivering relevant messages to the relevant audiences will increase your lead conversion rate.

Repurpose Your Digital Marketing Efforts

One of the best ways to utilize digital marketing for sales funnels is to create SEO-optimized content. This will be in the form of blog posts and articles, as well as in general text on your website.

Read this article for tips on creating a website for lead generation and blog content for search engine optimization opportunities!

Managing a website and blog seems daunting enough. But by repurposing your content, you can expand your digital marketing strategy tenfold for less effort.

Consider writing a blog post on why purchasing Medicare insurance through you is hassle-free. Talk about your response times, offered plans, and business hours. That’s a great article you’ve got there!

Now, take that article and reformat it for a newsletter email and a landing page sales page. This will take some time but should take less time when compared to writing a blog post.

Digital Marketing for Medicare Works!

Digital marketing strategy for most businesses is very similar to the strategy for Medicare packages. However, not everyone qualifies for Medicare packages. Don’t waste advertising dollars and time reaching audiences that might not qualify.

Identify which qualifying individuals you want to reach and create messaging and repurposed content to win them.

Read more on our blog today for more digital marketing tips.