KFC is the most famous chicken restaurant across the globe. The food chain was established in Louisville, Kentucky. A restaurant sells chicken by its unique and original formula. One can find exceptional varieties on the menu card of KFC. A customer can experience the unique taste in their recipes from grilled chicken to chicken sandwiches and so on so forth.
The first building block was placed by Colonel Harland D. Sanders in the year 1964. A food chain is operating in around 109 countries across the globe. KFC has 5,200 branches in the United State of America and around 15,000 restaurants worldwide. All the branches are working extremely hard to provide delicious chicken to their customers. Let’s now dive into the reasons as to how KFC became one of the leading fast-food restaurants in the world.
REASONS FOR THE SUCCESS OF KFC ACROSS THE GLOBE
The following are the two main reasons that indicate how KFC is at the top of the fast-food industry around the globe:
1. KEY SUCCESS FACTORS
A key success factor is essential for any business. Such factors help a corporation or a business to accomplish its goals and mission. An organization that is intending to attain its goals, they should be following certain key success factors. One of the reasons for the success of KFC is the implementation of its key success factors. Let’s discuss those factors that have succeeded KFC.
(a) Superior Quality
KFC never compromise on its quality. They are strictly following each quality measure in all their branches across the globe. From raw material to the finished product, the quality standard is exceptionally maintained. A KFC has cemented its place in the market by its superior quality. You would never find any sorts of complaints from their customers regarding the quality issue. They are still working marvelously to provide outstanding quality products to their customers.
(b) Top-notch Service
The service of KFC is renowned worldwide. All the staff of KFC is well-trained and aware of how to treat all their customers equally with supreme services. The staffs at KFC never disappoint their customers. They always try to satisfy the needs through their top-notch services.
(c) Hygiene
The hygiene factor at the KFC is mind-blowing. Each area of the branch including kitchen, customer desks, outside premises, and even all the crockery and relevant items are under the supervision of a highly qualified team. An assigned staff keeps on monitoring the hygiene factor as KFC always maintain the cleanliness in their franchise. Several UK writing service providers have written numerous articles on the hygiene factor of KFC. Even you can also get your essays done by United Kingdom professional writers at affordable rates.
2. MARKET SEGMENTATION
Market segmentation is a process through which a business splits its target audience into various divisions. The purpose of such grouping is to recognize the needs of their target audience. The following are some groups that KFC has focused on to meet the requirements of its customers:
(a) Geographic Segmentation
KFC has numerous franchises worldwide. The main reason for the success of KFC is that they have expanded their presence all over the world. Moreover, each region is offering a different variety of chicken, based on the requirement of the country. KFC has not set a fixed product for the whole world. They are focusing on the needs of each country. This is the reason they are so close to the customers as they care about the needs of each region of the world.
(b) Demographic Segmentation
KFC has played smartly so far. They have understood the customers and their income range in detail. Firstly, they have focused on the age factor as which age group would love to eat chicken; they did the proper research and found out that people ranging from 7 to 60 years are most interested in their product. Later on, they figured out that both genders are attracted to their food products. At the final phase, KFC researched the average earnings of the market. Therefore, based on earnings and other relevant factors, KFC has launched a variety of chickens for society.
(c) Psychographic Segmentation
Psychographic segmentation is a process through which business figures out the lifestyle of their customers. Through this technique, a business finds out the correct customer based on the buyer approach. In this method, the divisions are separated based on social classes. The lifestyle, belief, and interest matter a lot here. After a thorough study, KFC found out that the lifestyle of a lower class won’t allow them to purchase their products. Therefore, KFC has mostly focused on the upper and middle class due to their lifestyle factor.
The above-mentioned points beautifully explain how KFC manages to become one of the big fish in the food chain industry. KFC has so far focused on two main points i.e. Key success factors and Market Segmentation. Key success factors helped KFC in fulfilling the needs of customers. Whereas Market Segmentation allowed them to identify the requirements of a customer.
