What does a person need to do to learn all about logos? Many people who asking this question aspire to be graphic designers or already are graphic designers but want to start designing logos.
The fact is that anyone can design a logo. However, very few people can design a logo that accurately reflects a business’s mission, values, and services. A logo needs to do all of this while still being visually appealing.
How to start learning about logos?
The process of learning all about logos is not an easy one. The first step is knowing what works and what doesn’t work for businesses in some of the most competitive industries. While some experts may ask that you start by reading books about logos, that is often the boring way of jumping in.
Most people reading this already know what a logo is, why businesses need a logo etc. What they want to learn is how to create a logo that delivers. That’s only something that can be learnt with experience and exploration.
Types Of Logos
Not all logos are equal. Among the most common types of logos are lettermark and monogram logos. The last two are the most popular types and are often used in combination. For example, CNN uses a logo icon to represent its name, while IBM has a monogram logo. You can find examples of both in your local area or worldwide.
The Logo design process
Apart from learning all about logos, you also need to develop a process. A logo design process involves a lot of research. While a business logo is a one-off concept, it’s crucial to research the competition and the industry. A logo must be recognizable and stand out from the crowd, but the only way to know this is to find out what every other business is doing.
Understand color choices
Once you know what symbols are most common in some industries and why, the next thing you’d want to explore is colors. When creating your logo, it’s essential to choose a color palette that represents the type of brand. A dark-gray color will make your logo seem mysterious. Light gray, on the other hand, will look accessible and appealing.
Also, consider creating a monochrome logo. A Google search will reveal all about logos that are monochromatic. Colors are complementary and needed to create a dynamic look.
Adding Text
Once you’ve learned about choosing a color palette, you’re ready to add text. So, the next step is selecting a font. You can use a free online tool to choose a font or browse through a library of existing layouts. Once you have a font choice, you can customize it. After selecting a font, it can be added to the rest of the design. You can also use a program that helps you cycle through hundreds of fonts on the fly to find the one that goes best with the logo.
Apart from choosing a font, it would help if you also considered how to design a logo. The fonts used in the logos will create a different vibe from one brand to the next. You need to know how to combine fonts of different types and decide what works best for your company. This is the most crucial element of the logo because the right combination of text and image will create a unique and memorable brand identity.
Final Word
There are many articles and books written all about logos that you can find online. However, the best way to start is to reach out to a professional logo designers, like the team at Kukoocreative.com
