Millennials are probably the most discerning of shoppers of all the generations. Internet savvy, technology savvy, they have grown up in a ‘Buy With One Click’ mentality from a market place that is supplied on a global scale. 

You would have thought that finding the perfect gift for your millennial husband/brother/friend/partner/boyfriend would be easy with so much choice. But it is actually the complete opposite. The problem is – there is too much choice. Too much choice leads to indecisions. Indecisions leads to procrastination, which means you’ll find yourself floundering on the eve of a birthday or other such event, desperately trying to find anything that can be delivered in time!

So to make it easier for you, we’ve laid out our top five gifts for the Millennial Man.

Men’s Bracelets

Diamonds aren’t just a girl’s best friend. Overall, the global jewellery market size is valued at $250billion and is set to grow 8.5% over the next decade. Much of this growth is being propelled by an increasing demand in jewellery products for men, not just for traditional products like cufflinks, signet rings and tie clips, but also a growing trend in men’s bracelets, with designs that are young and funky.

A growing trend is for the leather bracelet – once the preserve of the beach bound hippy on a year’s sabbatical, the leather bracelet for men has been elevated to designer status, to look good as much with a designer suit, and it does shorts and a T-shirt. 

Personalised Whisky

Whether your man loves the taste of whisky or not, a personalised whisky set with matching decanter and glasses is a gift that will travel with him as he matures through life. 

You want a whisky that has clout. Is mature. Will age with dignity. Nothing less than a 12 year old single malt will pass muster.

Kitchen Knives

A man who cooks is a man who cares. As Zac Posen once said: “I’m not a chef. But I’m passionate about food – the tradition of it, cooking it, and sharing it.”

The solid tactility of quality kitchen knives can evoke the comfort of home, delicious food, the rhythmic chopping of fresh herbs, the calming cyclical movement of stirring the pot, the smell of homecoming. A bog standard paring knife from the supermarket won’t cut it – you want blades forged with hand polished edges and precise tempering. You want carbon stainless steel blades. You want precision weighting to ensure it sits balanced in the hand for superior control.

Skincare & Beard Grooming & Trimming Kit

The last couple of decades have seen a phenomenal growth in the popularity of male grooming, and the increasing choice in products to satisfy this demand. Driven originally by the metrosexual phase of David Beckham, freeing up men to be openly in touch with their feminine side, the millennials have take up the cudgel with a fervour, embracing skin care and hair care with the passion and fervour that matches their female partners. 

Male grooming is about ritual and routine. The pride and care taken to enhance and maintain appearance is adhered to in the same way as knotting the perfect tie.

Don’t hold back on the range and variety of products you buy – they’ll be an investment in the future.

Cashmere sweater

It may seem old fashioned, but a classic cashmere sweater – V-neck, crew neck, any colour of your choice – is the foundation of any man’s wardrobe. It can also provide continuity over the years – you could purchase a different colour every year and help build a collection that will last a lifetime. Just don’t put them in the washing machine!