Do you know that around 80% of users on Instagram follow a business organization? 

Well, yes, that’s right – and this is precisely why so many SMEs are trying to create a massive audience base on the platform.

So, what’s the catch? 

Well, when it comes to Instagram, your overall follower count matters a lot. For example, it helps you get more likes and comments on your post – and, the more interactive your profile is, the more algorithm-friendly it’ll be. 

Besides, having a substantial amount of followers can also increase your chances of selling products and generate more revenue. 

Still don’t think that having an excellent Instagram following is beneficial for your brand? 

Wait, let us explain a little. 

What Are The Benefits Of Having Instagram Followers? 

Having a large follower count on Instagram isn’t necessary for a brand’s success in the market. However, if you are focusing more on social media marketing, you will need this work more on this front. Once you have garnered enough followers, you can experience the following benefits as well. 

• Status: You can become something of a public figure if you have a huge number of Instagram followers. It can, sometimes, prompt others to consider you as an expert or authoritative figure in the market and follow you. 
• Website Traffic: The more followers you have, the more likely it will be for them to click on your website URL. This, in turn, can increase your website’s traffic generation to some extent and make it more SEO-friendly. 
• Revenue Generation: If you are using CTAs properly, it will be easier for you to attract the right audience to your posts. Therefore, if your products are well-rounded, it’ll be easier for you to sell them and generate revenue accordingly. But, how many followers on instagram to get paid? Well, it will depend on your product quality, engagement ratio, and the placement of CTAs. 
• Get More Likes: Well, it’s pretty simple – the more followers you have on your account, the more likes you’ll get on your posts. It will make the same look more prominent and visually attractive. 

Does Any Other Number Matter On Instagram?

In all honesty, we think the number of followers matters the most when it comes to succeeding on Instagram. Nonetheless, if you are considering the metrics, you should not focus on this “number” only. Aside from your followers, you will need to check – 

The Number Of Shares 

Well, in truth, Instagram doesn’t have the “share” option – at least, technically it doesn’t. Nonetheless, it has two different features that can be labeled as sharing – 

• Re-gram, if someone is considering re-graming your image (with credit), they’re sharing your brand and content with their audience. Now, depending on their tagging process, you can track this feature in different ways. For example, if you have been tagged in a photo, you can find your name by clicking on it. Conversely, if they have tagged you in the caption, you’ll have to look for the notifications. 
• Tagging friends, sometimes, people will also tag their friends in the comment section. This is a form of indirect sharing, which improves the interactiveness of your posts. It also generates more engagement. 

Likes 

While likes aren’t going to pay your bills, they will show people that you are creating engaging and shareworthy content. Besides, having a huge number of likes also helps your post rank higher on the search engine of Instagram. Here are a few tips that can help you improve massively in this aspect – 

• Use relevant hashtags. 
• Upload high-quality content. 
• Write better captions. 

Besides these, liking and commenting on others’ posts can also help you get likes and followers altogether. 

Final Thoughts 

To answer your question – yes, the overall number of followers can help you grow your profile’s interactivity level. However, if you want to truly grow your business, you cannot focus on this single metric only. 

Besides, you will need to consider other aspects, such as the number of likes, shares, or mentions you’re getting. This way, it will be easier for you to understand if you’re engaging people with your profile or not.